Toni Sailer Skiwear Brand Names Timo Regier As New Managing Director USA

Munich-based luxury skiwear label Toni Sailer, owned by Fashion Pool GmbH, has announced a key milestone in its global growth strategy: the appointment of industry veteran Timo Regier as Managing Director USA.

In his new role, Regier will take charge of the brand’s strategic vision and commercial expansion across both the United States and Canada. He steps into the position following a distinguished 20-year career at high-performance ski brand Kjus, where he served as Executive Vice President of Global Sales and sat on the Board of Management. Before his tenure at Kjus, Regier spent over six years navigating the European sports apparel market with Callaway Golf.

A Legacy of Luxury on Transatlantic Slopes

North America has long played a vital role in Toni Sailer’s international business. Since establishing its dedicated U.S. subsidiary, Fashion Pool USA, in 2008, the German label has carved out a distinct niche in top-tier ski destinations and high-end urban centers worldwide. Fusing technical performance with haute couture design, Toni Sailer has earned a reputation for catering to discerning skiers who demand both style and function on the mountain.

With Regier at the helm across the Atlantic, the brand aims to accelerate this momentum. His primary mandates will focus on widening Toni Sailer's market footprint, optimizing existing retail relationships, and cultivating new strategic commercial partnerships.

Redefining Performance for the American Skier

Underpinning the executive hire is a clear goal: reinforcing Toni Sailer’s standing as a premier global leader in the luxury performance segment.

"There is something special about the heritage and craftsmanship of Toni Sailer, and I’m energized to lead our growth across the Atlantic," Regier stated regarding his appointment. "We have a massive opportunity to redefine luxury performance for the American skier, and I am especially looking forward to collaborating with our American trade partners to bring this vision to life."

Toni Sailer echoed this ambition, noting that the leadership shift highlights the long-term strategic priority placed on the North American continent. By focusing on sustainable commercial growth and close alignment with key specialty retailers, the brand plans to bring its signature blend of Alpine style and technical craftsmanship to a broader audience across North America.