Norrøna Names North American Sales Manager

Norrøna, the Norwegian outdoor brand, appointed Jamie Baker as its new North American sales manager. He joins the brand after a career spent in senior commercial leadership roles at Arc’teryx, Icebreaker and Smartwool.

In this role, Baker will lead wholesale and commercial strategy across the region.

“Jamie has spent his career building trusted, premium outdoor brands, and that experience will be a real asset as we grow across North America,” says Gaute Fonkalsrud, chief sales officer at Norrøna. “He shares our passion for the mountains and our commitment to partnering closely with retailers to grow the right way. We’re excited to have him on board.”

Most recently, Baker served on the North American leadership team for Smartwool and Icebreaker, where he helped shape the combined commercial organization and led strategic initiatives spanning national accounts, specialty retail, digital marketplaces and business planning.

“I’m beyond excited to be a part of the Norrøna family,” says Baker. “I’m drawn to the brand’s heritage of innovation, uncompromising product quality and deep connection to the outdoors. I look forward to elevating this story to North American retailers and helping consumers discover Norrøna’s year-round outdoor products.”