H&M Move brings tailoring to the pistes with winter 2026 ski collection

H&M Move is taking its next skiwear collection in a distinctly tailored direction, introducing lapel collars, belted jackets and flared trousers alongside technical outerwear for the 2026/27 winter. Launching globally in selected stores and online on 2 November, the range combines runway-inspired silhouettes with weather protection, insulation and integrated RECCO rescue reflectors.

The collection’s defining idea is tailoring: taking familiar elements of smart dressing and adapting them for the slopes. A suit-inspired jacket with flap pockets and a statement lapel collar leads the line-up, while a coordinated belted-waist jacket and fitted, flared trousers offer a more shaped alternative to conventional ski separates. Elsewhere, a funnel-neck puffer and barrel-leg trousers introduce volume rather than a close fit.

It is an evolution of an approach H&M Move has been developing over successive winters. Its 2025 collection combined workwear-inspired ski sets, sculptural collars and statement ski suits with technical fabrics. This year’s proposition shifts the emphasis towards softer tailoring, while retaining the ambition to make clothing that works visually both on the mountain and around the resort.

From runway inspiration to mountain clothing

“Every season we look for new ways to evolve our skiwear,” says Marie Fredros, head of design at H&M Move. “This year, the soft tailored looks showing up on runways inspired us to create refined silhouettes with thoughtful details that bring a fresh expression to high-performance design.”

That influence is most obvious in the jacket-and-trouser combinations, but the range is not built around one silhouette. The barrel-leg trousers use Velcro ankle straps to create a curved, sculptural shape, while a hooded, boxy-fit anorak and matching loose-fit trousers provide a separate snowboard-oriented option.

The palette is similarly restrained: black, alpine white, purple mole and espresso brown, accompanied by faux fur, soft-touch fleece and wool-blend knits. These colours build on the aubergine, coffee-brown and creamy neutral shades of the previous winter’s collection, giving the new range continuity rather than a complete aesthetic reset.

Together, the pieces suggest that H&M Move sees scope for several versions of mountain dressing within the same collection: fitted and tailored, insulated and voluminous, or loose and snowboard-led. The common thread is a fashion-conscious approach rather than a single prescribed shape.

Grand Studio partnership enters its fifth year

Behind the styling is H&M Move’s continuing collaboration with outdoor design specialists Grand Studio. The brand says the partnership is entering its fifth year, with the studio contributing technical expertise to the collection’s design and development.

The relationship predates the latest tailoring-led direction. A 2023 account of the collaboration described a complete snow-clothing layering system, including oversized jackets, baggy snow trousers, fitted ski trousers and one-pieces, as well as a men’s three-layer StormMove shell set. By 2025, H&M was describing its fourth collaboration with Grand Studio as a combination of technical and fashion-led skiwear.

That history matters because the winter 2026 launch is not simply a new fashion capsule borrowing mountain imagery. It is another stage in an established product-development partnership.

Weather protection beneath the styling

H&M Move says the outerwear uses its waterproof and windproof StormMove technology alongside insulating ThermoMove materials. A new touch-through phone pocket, protected by a clear waterproof shield, is intended to let wearers access their phone without removing it from the pocket.

Integrated RECCO reflectors are another feature highlighted in the collection. These passive components require no batteries or activation and return a signal to a compatible detector used by professional rescuers. They can help equipped search teams locate someone following an avalanche or when lost outdoors.

They are not avalanche transceivers, however, and should not be presented as a replacement for them. RECCO distinguishes between a reflector, which makes its wearer searchable by equipped professional rescue teams, and a transceiver, which enables companions to begin searching immediately.

Accessories and a broader family offer

The supporting accessories extend the collection beyond jackets and trousers. H&M Move lists ski goggles and sunglasses with interchangeable lenses, a knitted balaclava, ribbed wool leg warmers and an adjustable faux-fur hood designed to fit over a helmet.

Children’s clothing starts at size 104, with scaled-down versions of key adult pieces. That is a lower starting size than the 134–170 range specified in H&M’s 2025 skiwear announcement, broadening the stated size offer for younger participants. The men’s collection, meanwhile, builds on previous-season favourites with additional snowboard-ready styles.

The family dimension supports H&M Move’s stated aim of making fashionable, functional activewear more widely accessible. But although the new announcement emphasises “inclusive pricing”, it does not supply retail prices. A firm assessment of value—and of how much a complete family outfit would cost—will therefore have to wait for the product listings.

The significance of the launch lies in the combination: recognisable fashion shapes, a continuing specialist design partnership and a global high-street distribution platform. H&M Move is not abandoning technical features in favour of appearance; it is presenting them within clothing whose first visual reference may be a tailored suit or a sculptural runway silhouette rather than conventional ski kit.

For the wider skiwear market, the collection shows how persistently H&M Move is developing its mountain offer—not as a one-off seasonal novelty, but through successive collaborations and an expanding range for women, men and children.