Berghaus Celebrates ICONS FW26 and 60th Anniversary at Westerlind NYC

UK mountaineering brand Berghaus made their New York debut this month, showcasing their ICONS FW26 line at a pop-up at Westerlind in Manhattan. More than one hundred people stopped in for a first look at the collection over afternoon tea and evening pints as part of Berghaus’s ongoing push to introduce U.S. communities to their stylish, technical outerwear.

This season, Berghaus is also celebrating their 60-year anniversary as a fixture in UK mountaineering and popular culture. Since its inception in 1966, the brand’s distinctly English style and durability has been a favorite of artists and athletes like Sir Chris Bonnington, Leo Houlding, Jamiroquai and Liam Gallagher.

“New York has always been a city that dresses for the weather and for the crowd, which is exactly what the ICONS Collection was made for,” says Alexis Baden, Berghaus’s US marketing manager. “We couldn’t have asked for a better way to kick off North American retail than with this pop-up even in the heart of downtown Manhattan.”

The ICONS Collection draws on styles originally designed for mountaineering expeditions in the 1970s and ‘80s, refitted for the modern-day outdoorsperson. Updated with the latest GORE-TEX materials and unisex styling, retro colorblocking and vintage silhouettes set the collection apart from contemporary outerwear while still offering genuine weather performance.

“Our jackets have been part of British street style for decades, and New York has the same appetite for pieces with real history behind them,” says Alexis Baden, Berghaus’s U.S. Marketing Manager. “Westerlind is a store that understands both the outdoors and city fashion, which made it feel like the perfect place for people to check out the ICONS Collection in person.”

Founded by Andrea Westerlind in New York in 2014, Westerlind is a place where function and fashion overlap and the outdoors become part of everyday life. Featuring heritage brands alongside lesser-known ones in a unique assortment of apparel, footwear, and gear that mix style with performance, Westerlind is a prime retail space for Berghaus’s North American launch.

The ICONS Collection can be found at Westerlind through the end of October. The pop-up followed on the heels of the launch of Berghaus’s dedicated U.S. website earlier this month, making the historic UK brand’s technical apparel available to North American consumers for the first time.

Founded in 1966 in Newcastle upon Tyne, UK, Berghaus is a global leader in premium outdoor outerwear known for innovative designs and lasting durability. From pioneering lightweight rucksacks to iconic GORE-TEX jackets, Berghaus equips adventurers to tackle the elements. Learn more at berghaus.com.