Powder Byrne Launches New 'Winter Collection' Highlighting Outstanding Seasonal Experiences

Alpine specialists Powder Byrne have for the first time this year launched their Winter Collection: a portfolio of curated, adult-focused ski experiences across the Alps and Japan, from quieter low-season skiing, to adult off-piste weeks and adrenaline-pumping races. Each Powder Byrne itinerary is carefully planned by the expert team at Powder Byrne, built around the conditions, the resort and style of skiing, while all are underpinned by Powder Byrne's deep expertise, signature service and "Everything's Possible" philosophy.

Powder Byrne's Resort Service takes care of every detail of a ski holiday, from pre-departure planning with a dedicated Client Concierge through to a full resort team on the ground. Guests enjoy complimentary ski guiding and expert local race training, seamless resort transport, and a Ski Butler who arranges lift passes and equipment in advance, as well as restaurant and spa bookings.

Powder Byrne has also introduced a new loyalty rewards programme as a way of recognising and thanking their clients. All Powder Byrne guests will now earn points towards experience-focused rewards to be redeemed on future trips, including spa treatments, private transfers, additional private guiding, and even exclusive Powder Byrne client trips, from a week at Polo Valley to a private jet journey.

Adult-focused ski experiences from first-tracks to high-octane itineraries

Powder Byrne's 40 years of ski expertise allows them to cater to skiers of all abilities, from beginners looking to learn, to veterans wanting to hone their skills, and adrenaline lovers who are looking to take on a challenge under the guidance of the experienced Powder Byrne team.

Powder Byrne have long-standing relationships with some of the finest hotels and resorts, including Bergwelt Grindelwald, Romantik Hotel Schweizerhof and Hotel Belvedere, with properties chosen for their outstanding facilities, luxury spa offerings and upscale dining options, ideal for unwinding after a day on the slopes.

This year Powder Byrne has launched a brand new ski clinic, offered as part of the complimentary ski guiding for adults, so that they can continue to improve their skills and technique even once out of ski school.

Featured Alpine Itineraries:

Jungfrau Skiing & Off-Piste Weeks: 16th to 26th January 2027

An adult-focused ski week across Grindelwald, Wengen and Mürren, Powder Byrne provides Ski Guiding on piste, or the opportunity to explore powder, off-piste terrain and ski touring with expert local guides when conditions allow. Ideal for couples, friends or as a group, the week is built around good skiing, good company and the flexibility to tailor each day to individual preferences. From approximately £4,230 per person for seven nights, including accommodation, transfers and Powder Byrne Resort Services.

Inferno Ski Week: 20th to 25th January 2027

This 5 night ski week provides the opportunity to ski the Jungfrau and experience the legendary Inferno Downhill in Mürren. First held in 1928, the Inferno has become one of the most renowned amateur ski races in the Alps, combining serious skiing with a strong sense of camaraderie and tradition. Guests can race as part of the PB Inferno Team, support from the sidelines or simply join a sociable week of skiing and hosted evenings, all while making the most of Powder Byrne Resort Service. From approximately £4,800 per person for five nights, including accommodation, Powder Byrne Resort Services, hosted itinerary elements and race participation for those who wish to compete.

Zermatt First Tracks: 6th to 14th March 2027

Zermatt First Tracks is for adults who want uninterrupted time on the mountain, with the freedom to ski hard, ski socially and enjoy the resort without the pace of a peak family week. Powder Byrne Ski Guides bring guests together for hosted skiing, using their local knowledge to shape each day around ability, conditions and where the skiing is best. Ideal for couples, friends, solo travellers, executives and private groups who want to ski Zermatt socially, make the most of the high-altitude terrain and leave the logistics to the experts. From approximately £4,150 per person for seven nights, including accommodation and Powder Byrne Resort Services.

Arlberg Skiing & Off-Piste Weeks: 13th to 27th March

A later-season ski week for adults who want to make more of the Arlberg. Based in St Christoph, Powder Byrne combines complimentary Ski Guiding, expert local off-piste guiding and their full Resort Service with access to one of Austria's most extensive ski regions. The Arlberg is a natural place for skiers who want variety, with plenty for confident piste skiers, while also particularly well known for its off-piste opportunities. For those who want to explore beyond the marked pistes, Powder Byrne arranges expert local mountain guides for off-piste skiing, powder and more adventurous routes.  From approximately £5,350 per person for seven nights, including accommodation, return private transfers, Powder Byrne Ski Guiding, local off-piste guiding and Powder Byrne Resort Services.

Ski & Polo - St Moritz & Polo Valley: 1st to 10th April

This 10 day journey combines two very different, specialist worlds, providing equally contrasting and exciting experiences at each. Guests begin with four days of high-altitude skiing in St Moritz before travelling south for six days at Polo Valley, in Sotogrande, centred around learning to play polo. Following high-altitude skiing, broad terrain, and long mountain lunches in St Moritz, Sotogrande offers guests the chance to learn the fundamentals of polo with experienced instructors, develop their riding and gradually build towards playing alongside others in stunning surroundings. Experience the best skiing Japan has to offer with Powder Byrne

Powder Byrne recently celebrated 35 years of experience in Japan and provide an unrivalled depth of knowledge, with privately guided, fully bespoke journeys built on long-standing local partnerships and a seamless blend of cultural immersion and quiet luxury.

Hokkaido Ski Tour: January - March 2027

Powder Byrne's Hokkaido Ski Safari is a ten-day journey through Japan's northern island, travelling between carefully selected mountain bases with experienced Ski Guides and local experts to seek out the best skiing and conditions along the way, from Niseko to Tomamu. Hokkaido is renowned for consistent winter snowfall and the light, dry powder that has made northern Japan one of the world's most sought-after destinations for experienced skiers, with its terrain ranging from open pistes to tree skiing, and powder-filled runs to backcountry bowls ideal for those looking for a real skiing adventure. From approximately £8,495 per person for ten nights, based on a small-group itinerary.

Tohoku Ski Safari: February - April 2027

Powder Byrne has crafted an epic ski safari through Japan's lesser known Tohoku region, where pristine powder, crowd-free slopes and authentic cultural charm can be found in abundance. Quieter than Hokkaido and only a bullet train ride from Tokyo, Tohoku doesn't compromise on snow quality or terrain, and guests can make the most of traditional onsen hot springs, outstanding cuisine, and soak up the breathtaking winter scenery, featuring the iconic 'Snow Monster' trees, sculpted into surreal shapes by the wind and cold. From approximately £7,450 per person for 8 nights.

Founded by entrepreneur Rory Byrne in 1985 and now run by his son Edward Byrne, Powder Byrne is an alpine specialist with 40 years' experience, with a strong belief in the power of ski and alpine travel to educate children outside the classroom and bring families together. Powder Byrne is renowned for its deep knowledge and unmatched service, delivering luxury ski, sun and adventure holidays to families in both the UK and internationally. Alongside its original family skiing holidays and summer weekly programmes in Switzerland, Austria and Italy, Powder Byrne offers bespoke trips and guided itineraries across Japan, throughout the winter & summer seasons.