AR Privé Appoints Emma Berg PR as Mykonos Luxury Concierge Brand Prepares for Courchevel Launch

AR Privé, a boutique luxury concierge and hospitality company specialising in private residences and personalised travel experiences, has appointed Emma Berg PR to support its public relations and communications as the brand prepares to launch in Courchevel for the 2026/27 winter season.

AR Privé is a boutique luxury concierge and hospitality company offering a curated collection of private villas and residences alongside bespoke concierge services. Founded by Aldo Ruta, the company combines discretion, personalised service and local expertise to create seamless, memorable stays in sought-after destinations. With an established presence in Mykonos and an upcoming launch in Courchevel for winter 2026/27, AR Privé is redefining luxury through thoughtful details, trusted relationships and tailored experiences. For more information, visit www.arprive.com.

With an established presence in Mykonos, one of the Mediterranean’s most sought-after luxury destinations, AR Privé brings its personalised approach to hospitality to a new audience in the French Alps. Known for its whitewashed architecture, crystal-clear waters, vibrant dining scene and exclusive private villas, Mykonos attracts an international clientele seeking privacy, exceptional service and individually tailored experiences.

Building on its experience in the Greek island’s luxury travel market, AR Privé will expand into Courchevel this winter, bringing its distinctive approach to private hospitality to one of the French Alps’ most prestigious ski destinations. Renowned for its world-class skiing, exceptional chalets and celebrated après-ski and dining scene, Courchevel offers a natural next step for the brand as it looks to connect with travellers seeking considered luxury in the mountains.

At the heart of AR Privé is the belief that true luxury extends beyond the property itself. The company places emphasis on personal relationships, discretion and a detailed understanding of each guest’s preferences, with every request handled individually rather than through automated services. Its approach combines carefully selected accommodation, access to trusted local professionals and bespoke concierge support, allowing guests to experience each destination on their own terms.

Emma Berg, who brings experience in travel and hospitality public relations, will support AR Privé’s communications and media relations as the brand develops its profile in the UK market and introduces its offering to Courchevel ahead of the winter season.

Aldo Ruta, Founder of AR Privé, said: “AR Privé was created from my experience in luxury hospitality and travel, and a belief that true luxury is about feeling understood, welcomed and cared for. We want every stay to feel personal, seamless and genuinely memorable, whether guests are enjoying the Mediterranean or discovering the mountains. Our expansion into Courchevel is an exciting next chapter for the brand, and we look forward to sharing our approach with a wider audience.”