Precision at 150 MPH: Bell & Ross Launches the BR-05 Chrono Snow Rocket

When every millisecond dictates the fine line between breaking a world record and catastrophic failure, precise timekeeping shifts from a luxury to an essential Instrument. Bell & Ross’s release—the BR-05 Chrono Snow Rocket Edition—turns its attention from aviation cockpits to high-speed alpine slopes.

Born from a mutual admiration between the Paris-based watchmaker and French speed skiing champion Simon Billy (the fastest man on skis), this 250-piece limited edition captures the sheer adrenaline and hyper-aerodynamic discipline of alpine velocity.

Born for Velocity: The Speed Skiing Connection

Speed skiing is arguably winter sports' most extreme pursuit. Stripped of slalom gates or freestyle ramps, athletes blast down steep, iced slopes in latex aerodynamic suits and specialized helmets, targeting terminal velocities above 150 mph (250 km/h).

Simon Billy, who grew up wearing Bell & Ross on his wrist long before setting world speed records, served as the direct muse for the Snow Rocket. The watch bridges Bell & Ross's urban-integrated BR-05 silhouette with the visual identity of elite speed skiing:

• Goggle-Grade Legibility: The matte-white dial mirrors pristine alpine snow, providing glare-free contrast under intense mountain sunlight.

• Racing Suit Accents: Vibrant red italic numerals and indices emulate speed racing suits and race-course markers, leaning into the visual language of motion.

• Ski-Form Hands: The skeletonized hour and minute hands are custom-shaped to resemble the sleek profile of speed skis, filled with Super-LumiNova BGW9 (emitting a cool blue glow in low light).

• Speed Tracking: An inner bezel housing a red tachymeter scale converts elapsed chronograph seconds directly into speed units at a quick glance.

Technical Specifications & Design Features

Form Meets Function On and Off the Slopes

The BR-05 line, introduced in 2019, softened Bell & Ross's iconic "circle in a square" aviation instrument look for integrated-bracelet sports versatility. With the Snow Rocket, the brand pushes that architectural shape back toward technical performance.

Underneath the high-visibility dial operates the BR-CAL.326 movement, providing a 60-hour power reserve to keep the twin sub-dials—a 30-minute counter at 3 o'clock and small running seconds at 9 o'clock—running smoothly through cold mountain conditions. Flipping the watch reveals a custom 360° oscillating weight decorated with a red speed-skier graphic, serving as an explicit nod to its winter racing heritage.

Whether styled on the grooved red rubber strap—echoing winter sports gear—or the satin-polished steel bracelet, the Snow Rocket delivers a rare fusion: an authentic alpine tool watch built for the world's fastest ski slopes.