Award for regionality in East Tyrolean tourism
13/November/2026
Regionality is an important component of sustainable tourism development. The "Consciously Tyrol" initiative highlights the use of local food products in the restaurant and hotel industry. As part of the awards ceremony for the Lower Inn Valley and East Tyrol, seven East Tyrolean businesses were recognized for their commitment at the Aktivhotel Schweizerhof in Kitzbühel.
The following 7 businesses have received the “Consciously Tyrolean” award
Gradonna Mountain Resort Chalets & Hotel, Kals am Großglockner
Dolomiten Residenz Sporthotel Sillian, Sillian
Hotel Gasthof Unterwöger, Obertilliach
The Ortnerhof Hotel & Apartment House – Riding Stable, Prägraten am Großvenediger
The Gannerhof, Innervillgraten
Hotel Hinteregger, Matrei in East Tyrol
The Oswalderhof, Obertilliach
The award-winning businesses demonstrate how regional food products can find a firm place in tourism. By collaborating with local producers, they strengthen local agriculture, promote regional value creation, and make Tyrol's culinary diversity accessible to visitors.
Regionality as added value for guests and businesses
The "Conscious Tyrol" initiative highlights the importance of local food products in Tyrolean tourism. When restaurants and hotels increasingly focus on regional products, not only do farms and food producers benefit, but also guests who discover East Tyrol's culinary specialties.
The award recognizes businesses that incorporate regionality into their daily offerings, thereby contributing to strengthening regional supply chains. At the same time, it highlights the close connection between agriculture, gastronomy, and tourism. Through their commitment, the award-winning East Tyrolean businesses help to raise awareness of the origin and quality of local food products and to preserve the region's culinary identity.
District winners: Consciously Tyrolean businesses in East Tyrol
Great joy at the Gradonna Mountain Resort Chalets & Hotel in Kals am Großglockner: As part of the "Consciously Tyrol" awards, the resort not only received a prize but also the special honor of being named "District Winner of Consciously Tyrol Businesses in East Tyrol." Quality, origin, and enjoyment play a key role at the Gradonna Mountain Resort. The district winner award is a special recognition of the team's commitment and an incentive to consistently pursue their regional focus, thus also underscoring the close connection between high-quality hospitality, authentic culinary experiences, and East Tyrolean agriculture.
“This award is a great honor for our hotel and a wonderful confirmation of our commitment to regional products. It shows how important cooperation with local producers is,” said hotel director Thomas Krobath and head chef Michael Karl.