A summer full of new products and anniversaries in Kitzbühel

From international sporting events like the Austrian Alpine Open, held for the first time in Kitzbühel in May as part of the DP World Tour, and the comeback of women's tennis, to new leisure activities and cultural highlights – Kitzbühel is a guarantee for quality, diversity, and living tradition. Locals and visitors alike can expect numerous new features and special highlights in the Gamsstadt (Kitzbühel) during the summer season. Top-class events, new biking infrastructure, and a varied entertainment program underscore the region's commitment to making sporting excellence and the alpine lifestyle accessible even in summer.

Kitzbühel Tourism Managing Director Dr. Viktoria Veider-Walser is delighted with the continued commitment to the region: “It fills us with great joy to see how dynamically the Kitzbühel region has developed in recent years. The combination of living tradition and new inspiration is particularly wonderful: anniversaries such as 100 years of the annual fair, 50 years of the Londoner Club, and 50 years of the International Regulars Club Kitzbühel represent continuity and cohesion, while at the same time we are setting new standards with innovations in the areas of sports, culture, and cuisine. It is precisely this interplay of tradition and future that makes Kitzbühel so special.”

Highlights that inspire:

The Kitzbühel event calendar is well-known far beyond the region's borders and continues to develop year after year.

Concerts, cabaret & more:

In addition to top-class tennis, the Kitzbühel tennis stadium offers an attractive program off the court during the summer. With selected events and concerts, the stadium transforms into an atmospheric stage, enriching the sporting experience with cultural highlights in a unique setting.

Monika

Gruber celebrates her stage comeback in 2026 with "Es huift ja nix" (It doesn't help). On two days – Friday, August 14th, and Saturday, August 15th, 2026 – she takes aim at the absurdities of everyday life with her usual pointed humor in her new program and advocates for more joie de vivre and hedonistic irrationality.

Andrea

Berg will perform her summer open-air concert at the Kitzbühel tennis stadium on Saturday, August 29, 2026. With her greatest hits and a captivating stage show, she promises an emotional evening of music under the open sky.

Pizzera & Jaus

are bringing their "Jetz' kummst ma auf de Tour" tour to Kitzbühel in 2026. Austria's smallest band will be stopping in the Gamsstadt (Kitzbühel) on Saturday, September 5, 2026, and guarantee a special concert evening at the Kitzbühel tennis stadium with their unique mix of humor, music, and energy.

49th Kitzbühel Summer Concerts:

Since its inception, the Kitzbühel Summer Concerts have offered world-class chamber music in Kitzbühel in the concert hall of the Kitzbühel State Music School.

• La Valse – Piano Duo on August 5, 2026;

• Quartet with Double Bass on August 12, 2026;

• Con la chitarra in mano – Premiere on August 19, 2026;

• Russian Classical Music instead of Russia Today on August 26, 2026

The current special exhibition at the Kitzbühel Museum,

entitled "Beaver, Birch, Bather. The Schwarzsee Habitat," examines this place of power from different perspectives – guided tours and events included.

• Science shows at the Kitzbühel Museum on JAugust 6, 2026.

• Free guided tours of the museum exhibition – every Thursday from July 23 to September 10, 2026.

• Dragonfly tour at Schwarzsee – with Hermann Sonntag on August 7, 2026.

Kunstbühel+

presents "Das Damische Aderl" (The Foolish Vein), an exhibition project at the former squash hall in Kitzbühel, alongside other events. This project explores the intersection of visual art, theater, and social space. At the heart of the exhibition is a multifaceted tapestry of works by Gunter Damisch and pieces by former students of his class at the Academy of Fine Arts Vienna. The unique spatial characteristics of the Maurachhof provide the basis for a multi-level exhibition parcours, creating diverse and nuanced perceptual experiences through shifting concentrations and focal points.

• Solar Eclipse – Literary and musical performance with Kiki Miroslava Svolikova (KIKI POP) & ZAWORKA on August 8, 2026;

• Concert – free music st johann on August 29, 2026;

• Reading – “Neighbors and Other Ghosts” with Almut Tina Schmidt & Thomas Stangl on September 12, 2026;

• Concert – Susanna Gartmayer – bass clarinet & Yvonne Moriel – saxophone/fx on September 18, 2026

Anniversaries

This year, numerous anniversaries are taking place in Kitzbühel – both for events and for traditional businesses.

100th Annual Fair:

Over the years, the fair – organized by the Kitzbühel town band – has become a highlight of the summer season. A special highlight of the 2026 anniversary fair: For the first time, a dedicated children's area with a bouncy castle and play street will be created in Kitzbühel's town park.

More25 – Kitzbühel Summer Theatre with Encores:

To mark its 25th anniversary, the Kitzbühel Summer Theatre will be supplemented for the first time with additional events. Special evenings and mornings in the concert hall of the Kitzbühel State Music School will complement this year's production, "Rent a Friend," which will be performed from July 30 to August 21, 2026.

• SOKO Snow White – Interactive family theatre on August 9, 2026.

• Curtain up – Matinee with Heinz Marecek on August 16, 2026.

500 Years of Pension Rainhof:

The cozy Rainhof bed and breakfast, just a short walk from the "Stadl" (barn), is celebrating its 500th anniversary this year. Originally built in 1526 as a farmhouse under the name "Rainerlehen," the house was converted into a bed and breakfast in the early 1950s. Today, the Rainhof is run by the third generation of the same family. Its traditional Tyrolean charm offers guests a welcoming home away from home during their stay.

50 Years of The Londoner:

Since 1976, The Londoner has been a fixture in Kitzbühel's nightlife. Founder Rik Gunnell brought a piece of British pub culture from London to Tyrol, creating a meeting place for locals and visitors alike. Since March 2020, David Jamieson has continued this legacy with great respect for the building's history. To this day, The Londoner delights with its familiar ambiance, legendary atmosphere, and live music from The Short and Curlies.

50 Years of the International Regulars Club:

For 50 years, the Kitzbühel Regulars Club has connected guests from all over the world with the town of Kitzbühel. Many of them have been returning regularly for decades – often several times a year, and now often with their children and grandchildren. Guests have become friends and ambassadors for the region. Kitzbühel's tourism pioneers recognized this extraordinary connection as early as 1976 and founded the 1st International Regulars Club Kitzbühel – still unique in this form today. To mark the 50th anniversary, an oversized commemorative pin for regulars has been installed in the Legends Park this year, serving as a reminder of this remarkable success story.

Well-rested in the Gamsstadt:

Relaxation begins with a good night's sleep – high-quality accommodations and warm hosts guarantee this.

Hotel Aurach:

Since this summer season, the family-run Hotel Aurach has been welcoming guests again. Thanks to its ideal location, the hotel is the perfect starting point for diverse hikes and bike tours in the Kitzbühel mountains. After an active day, guests can enjoy regional Tyrolean specialties before relaxing in the lovingly furnished rooms.

Pension Koller

, founded by ski pioneer Karl Koller, is a charming and cozy guesthouse steeped in tradition. The historically well-maintained building has been modernized, and the garden has also been beautifully restored. Thanks to its central location, just a short walk from Kitzbühel's town center, the guesthouse is an ideal base for exploring the area. Christof Müllmann, the new host, warmly welcomes his guests.

Where enjoyment takes center stage:

What could be better than enjoying the culinary arts of local establishments after an active day in the great outdoors?

Bichlhof meets The Yurt:

In July and August, a handcrafted yurt, which has been a winter resident in Lech for years, will make its first summer pop-up stop in the Bichlhof garden. Together with host Zayad and in cooperation with the Bichlhof, a unique location with breathtaking sunsets is being created. Thursdays will feature aperitivo, antipasti, drinks, and atmospheric Italian music. On Fridays, guest chefs will offer special culinary creations. Saturdays will be dedicated to refreshing drinks and Bichlhof specialties. All events will take place regardless of the weather. Due to limited space, reservations are recommended.

The "Wirtshaus zum Rehkitz"

(Inn of the Fawn) is a rustic inn on the Bichlalm, where Horst Holzer and his team have been welcoming guests since this season. Housed in a farmhouse over 200 years old, the inn combines traditional coziness with authentic Tyrolean hospitality. The menu features regional delicacies and classic inn cuisine. A particular highlight is the spacious terrace with its impressive view of the Hahnenkamm mountain and the surrounding Kitzbühel Alps.

Chizzo:

This summer, the Harisch Hotels team will be pampering guests at Chizzo with culinary delights in the restaurant and on the two terraces in the heart of Kitzbühel's town center. On weekends, DJ sounds combined with select drinks create the perfect atmosphere for a relaxing end to the week.

Pipino's Kitzbühel:

After ten years, Pipino's is replacing its previous extensive menu with a deliberately smaller, seasonally focused selection emphasizing quality and taste. The menu will be updated every two weeks and will include at least two fresh fish dishes, two fish fillet variations, as well as meat and pasta dishes. Regular pasta specials and occasional pizza days are planned.

The Steghaus at Schwarzsee:

Since this summer season, Stefan Monitzer and Ralf Berner have been the hosts at the Steghaus. The menu combines Austrian specialties with Mediterranean-inspired dishes and modern creations. The stylish ambiance is delightful both indoors and outdoors. The spacious outdoor areas, a generous sun terrace, and the year-round lounge area right on the water are particularly inviting for relaxation and enjoyment.

Especially during the summer months ,

the newly built, barrier-free terrace of the Reitherwirt restaurant in Reith offers the perfect place to relax in any weather, with 90 seats, two shady chestnut trees, and a retractable awning. The Reitherwirt's cuisine focuses on regional and seasonal dishes. Particularly popular are the game specialties from their own hunting grounds, fresh trout from their own pond, and beef and veal from their own farm.

Café Schwarzsee:

Since this summer, Gabi Brandner has been running Café Schwarzsee as its new proprietor, a popular meeting place for locals and visitors alike. Together with her team, she treats bathers and visitors to small delicacies, homemade cakes, and a selection of refreshing drinks and coffee specialties. The spacious sun terrace with its magnificent view of Lake Schwarzsee and the Kitzbühel Horn mountain invites guests to linger.

Linsinger Bakery & Huber Butcher Shop:

The new Linsinger Bakery location on St. Johanner Straße offers a wide selection of savory and sweet delicacies daily – including Sundays – whether hot dishes from the counter, freshly made sandwiches with sausage, ham, or cheese, or coffee and cake. In addition, the shop offers fresh bread and, in the self-service area, a diverse selection of raw sausages, bacon, sausages, cold cuts, and fresh meat from the traditional Kitzbühel butcher shop, Huber.

Gerti and Andi's Fabulous Foodtruck

on St. Johanner Straße proves that street food can be so much more than just a quick snack. Under the motto "More than Streetfood," their offerings range from varied lunch menus and popular classics to desserts and homemade cakes. Food can be conveniently pre-ordered and picked up or enjoyed on-site.

Café s'Rastplatzl:

The spacious garden of the Thainerhof guesthouse in Reith near Kitzbühel invites guests to relax and enjoy homemade cakes and coffee from Friday to Sunday during the summer months. Guests can enjoy a magnificent view of the Wilder Kaiser, the Hahnenkamm, and the Kitzbüheler Horn mountains. The goat pen and rabbit enclosure are especially popular with families and children.

Kaiser Snack:

Under new management, Kaiser Snack, located next to the cultural center in Reith near Kitzbühel, has established itself as a popular meeting place. Weekly changing menus and a diverse selection of dishes offer culinary variety. Particular emphasis is placed on regionality and quality: meat and sausages come from a local butcher, pastries from a local baker, and sauces are homemade.

Club Take Five:

For those who want to end their evening in style after dinner, Take Five in Kitzbühel's town center will reopen its doors on July 24, 2026, after a break. The new management team is giving the popular club a fresh character without losing its unique charm. The iconic velvet and chrome ambiance has been carefully refined – with sophisticated drinks, a modern look, and the familiar atmosphere.

Where all shopping hearts beat faster:

The best way to discover the innovations in fashion and lifestyle is on a leisurely stroll through the 750-year-old city center.

Gössl

, a specialist in dirndls, lederhosen, and hunting apparel, has stood for high-quality traditional clothing for decades, skillfully combining tradition with innovation. Founded in 1947, the family business is now in its third generation. The store in Kitzbühel's historic center offers a diverse selection of men's and women's clothing in the distinctive Gössl style. The range is complemented by high-quality accessories such as belts, shoes, and hats.

Alpenherz x ZOÈ LU:

Together with Gschwantler, Alpenherz is opening an exclusive summer pop-up store in Kitzbühel's historic center. The shopping experience will be enhanced by a special exhibition of the bag label ZOÈ LU – versatile bags made from high-quality Italian leather. In addition to the women's collection, men can also expect a diverse selection from the entire range – from high-quality traditional clothing to exclusive leather trousers.

Limone x shedoes:

This summer season, the existing concept of gourmet food and lifestyle products has been expanded to include a collaboration with shedoes. Since 2012, designer Sabine Deml has been combining traditional clothing and modern fashion with her label to create unique collections – always striving to reinterpret tradition in a contemporary way. High-quality fabrics, exceptional material combinations, and loving details such as appliqués and fine embroidery give each piece its unique character.

Juvenal Kitzbühel:

In the Kitz Galleria, professional skincare with BABOR is offered in a tranquil and stylish atmosphere. The individually tailored, scientifically based treatments combine BABOR's expertise with a holistic approach to skin health, well-being, and longevity. In addition to the treatments, the individually recommended BABOR skincare products can be purchased directly on-site.

Get fit for summer!

With new and expanded offers, summer brings fresh momentum to the most legendary sports city in the Alps.

Guided Hikes:

In summer, Kitzbühel Tourism offers up to three guided hikes each day from Monday to Friday. The meeting point is at 9:00 a.m. at the hiking information point in the Kitzbühel Legends Park. Participation is free with the KitzCard guest card. For a safe and relaxed mountain experience, ankle-high, sturdy shoes, functional clothing, rain and sun protection, sufficient water, and two trekking poles are recommended.

TIP | KitzCard

The KitzCard guest card will be expanded with a special highlight in summer 2026: In September and October, one free round trip per person per day on the Kitzbühel mountain lifts is included. This offer is valid from the first minute of your holiday during regular operating hours; special and evening rides are excluded. Bike transport is available for an additional fee of EUR 5.00 per trip. Additionally, guests benefit from a 50% discount on day admission to the Aquarena water park during these months – other services excluded.

These new benefits complement the extensive existing range of services offered by the KitzCard – including discounts on green fees, reduced admission to the Aurach Wildlife Park, attractive offers at sports equipment rental shops, and free participation in guided hikes organized by Kitzbühel Tourism.

Nera Pilates Studio:

With the opening of Nera Pilates Studio, another Reformer Pilates studio, alongside the already established Reformer Room, expands the range of exercise options in Kitzbühel. Here, classical Pilates meets modern training methods and a holistic movement concept. The diverse course offerings cater to all fitness levels – from beginners to those who want to deepen their technique and practice, to advanced students who want to specifically develop strength, stability, and body awareness.

Kirchberg Bike Trail:

The new flow trail in Kirchberg further expands the existing trail network in the Kitzbühel region. The approximately ten-kilometer-long trail connects the Fleckalmbahn mountain station with the Gaisberg trail network, making it the longest flow trail in Tyrol. The route boasts an easy, family-friendly layout and features rollers, berms, natural sections, and scenic stretches. With an average gradient of 9.6%, the trail is suitable for both beginners and advanced riders. The opening is planned to coincide with the start of summer operations for the Fleckalmbahn.

Further information about the Kitzbühel destination can be found at kitzbuehel.com