U.S. Ski & Snowboard Announces Expanded Partnership to Include Title Partnership of Toyota U.S. Snowboard Team

U.S. Ski & Snowboard and Toyota jointly announced an expanded partnership designating Toyota as the Official Title Partner of the Toyota U.S. Snowboard Team through 2028, effective immediately.

Under the agreement, Toyota will become the Title Partner of the Toyota U.S. Snowboard Team, supporting the halfpipe, slopestyle, big air, snowboard cross and Para snowboard teams. The roster includes decorated athletes such as two-time Paralympic gold medalist Noah Elliott (Para snowboard), Olympic champions Chloe Kim (halfpipe), Nick Baumgartner (snowboard cross) and Red Gerard (slopestyle), among many others. Over the years, Toyota has partnered with athletes across the organization’s 12 sports, providing vehicles and support that help them pursue their goals both on and off the snow.

Toyota’s Title Partnership broadens a pre-existing agreement with U.S. Ski & Snowboard, initially partnering with the organization from 2016-19 as the Official Automotive and Mobility Partner. In 2021, Toyota re-signed with expanded involvement to include the Title Sponsorship of the Toyota U.S. Grand Prix series, the Toyota U.S. Alpine Championships, Toyota U.S. Freestyle Championships and the Presenting Partner of the Visa Big Air presented by Toyota events. When U.S. Ski & Snowboard brought Para sports under its umbrella in 2024, Toyota also became the title sponsor of the Toyota U.S. Para Snowboard Team. Under the new deal terms, Toyota will remain the Title Partner of the aforementioned events and the Toyota U.S. Para Snowboard Cup, in addition to sponsoring all elite snowboard teams.

"We’re thrilled to expand our relationship with Toyota and bring them on as Title Partner of our snowboard teams,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. "Toyota's long-term support, dating back nearly a decade, reflects their deep commitment to our organization and our athletes. Their investment spans every level of U.S. Ski & Snowboard, from title sponsorship to Official Mobility Partner to support across our events pipeline, and that level of commitment allows us to create more opportunities for our athletes and organization. We look forward to continuing our work with them in the years to come.”

“The support we’ve received from Toyota with the U.S. Para Snowboard Team has been truly amazing,” said Toyota U.S. Para Snowboard Team athlete and two-time world champion Zach Miller. “From helping bring back domestic World Cups to supporting travel costs for each athlete, Toyota helps keep our team moving forward. Now, we’re taking the next step by bringing all the snowboard disciplines together under one team, and as a Para athlete, it’s a historic moment to finally wear the same badge as our able-bodied counterparts!”

"Toyota is proud to grow our partnership with U.S. Ski & Snowboard," said Dedra DeLilli, Vice President, Marketing Communications at Toyota. "For the last decade we have been supporting athletes as they pursue excellence on and off the snow. We look forward to continuing that support with our new role as Official Title Partner of the Toyota U.S. Snowboard Team."