Stio Celebrates 15 Years of Chasing Bliss in Jackson Hole and Beyond

Fifteen years ago, Stio set out to create premium, technical apparel inspired by the mountains and the people who call them home. Now generating more than $100 million in annual revenue and supported by a team of more than 200 employees, Stio remains rooted in Jackson Hole while entering its next phase of growth through continued organization investment and retail expansion.

Following the continued success of its Mountain Studio retail locations, eComm sales growth, and North American wholesale distribution, Stio is now expanding into global markets. Andy Hughes, who previously held global sales positions at Hydroflask and Bern Unlimited, joined the brand in April to lead Stio’s international sales development. In addition, Stio announces current development of a new flagship store with an expanded footprint just off Jackson Hole’s famous town square, slated to open Summer 2027.

“Stio is supported by a community of people who share a deep connection to the outdoors, and we’re incredibly proud of the loyal following we’ve built among those who believe our mountain perspective makes a difference,” said Stephen “Sulli” Sullivan, Stio Founder and CEO. “We’ve stayed true to our roots: creating products that blend technical function with mountain style, made ethically, responsibly and sustainably. Now, we’re excited to share Stio with more people, both here at home and across the globe. To everyone who’s been part of the Stio story: Thank you. Fifteen years deep, and we’re just getting warmed up.”

In commemoration, Stio introduces a special-edition Hometown Down Hooded Jacket, one of the brand’s original styles and its most enduring and best-selling collections. The current release features a denim print—a warm take on the Canadian tuxedo and a nod to the mountain town that loves any excuse to ski in jeans. The limited release, along with the entire Fall Collection, is available now at all Stio Mountain Studios and online at Stio.com.

Founded in 2011 in Jackson Hole, Wyoming, Stio was born from a deep love of the mountain life. Time spent outside–on trails, in rivers and on summits–inspires everything the brand creates. Designed, developed and tested at the base of the Tetons, Stio creates premium, technical apparel for mountain athletes and everyday adventurers alike. Stio products can be found at stio.com, select outdoor specialty retailers and at their own Stio Mountain Studio® retail locations.