Over 50 Brands Confirmed: RideON – Shredfest Brings the Snowboard Community and Winter Sports Fans Together in Hochfügen

In early December, Hochfügen belongs to the snowboard community and everyone who loves winter sports. From December 4–6, 2026, RideON – Shredfest Hochfügen celebrates its premiere. And the line-up for the new Snow Get-together is looking strong: More than 50 brands have already confirmed their participation and will bring their latest gear to the mountain for everyone to test. Ticket sales are also underway. Book early and take advantage of Super Early Bird prices through October 5.

Everything you need for the perfect test: Testing is at the heart of RideON. More than 50 brands will showcase their latest products - from the biggest names in the industry to young start-ups. From snowboards, bindings and boots to goggles, protection gear and more, there will be plenty of equipment ready to test. And it all happens where it matters most: on snow. “Test before you buy” is the mantra. The Culture & Travel area adds another dimension to the RideON experience, with exciting platforms, projects and initiatives to discover. The full list of participating brands is available at https://www.rideon-shredfest.com

RideON is much more than a traditional product test. The new event comes from the team behind SHOPS 1st TRY, Europe’s largest on-snow demo event for the sports retail industry. With RideON, they are opening up their proven concept directly to riders of all generations for the first time, creating a weekend where new products, riding together and community spirit all take center stage.

There is plenty happening beyond the test booths, too: clinics, riding sessions, side events and talks bring the community together on the mountain, with dedicated program highlights for kids and women. Getting out there, trying and learning something new, spending time together on snow and making new friends - that’s what RideON is all about.

And the day doesn’t end with the last run: On Friday night, everyone meets up for the Warm-Up Party with live music at Kosis Pub, while on Saturday the community comes together for the RideON Party at Bawa.

Get your pass now: RideON offers two ticket options: The Full Pass, including a lift ticket, and the Event Pass for anyone who already has a lift ticket, such as Snow Card Tirol or Zillertaler Superskipass holders. Both passes include access to the event, all gear testing opportunities and all side events. Passes valid for Saturday also include entry to the party.

Super Early Bird prices are available until October 5. The three-day Full Pass for adults, including a lift ticket, is just € 199 during this phase. Reduced rates are available for kids and youth.

So, BUY EARLY, PAY LESS: book your pass now and get ready to ride, test and celebrate together in early December!

Test. Connect. Celebrate. For more information about the program, participating brands and event tickets, visit www.rideon-shredfest.com, @rideon_shredfest.