Salomon Pushes Into the New Season With Fresh Skis, Apparel and Gear, but Its Growth Now Comes Off the Slopes

Salomon has launched its latest winter collection, bringing together new skis, technical apparel and mountain equipment designed to meet the needs of skiers across a wide range of disciplines and conditions. The new range is now available through Salomon's retail and online channels.

Salomon has declared its 2026/27 winter range open for business. A company email promises “skis, apparel and gear designed for every ride”, with a dedicated section for each of the collection’s main parts. The Annecy-founded brand built its name on ski bindings and boots. Its winter hardgoods now share the stage with a footwear and apparel business that has grown at a remarkable rate.

The collection arrives as the ski industry prepares for another winter season shaped by growing consumer demand for versatile equipment that combines technical performance with all-day comfort. Salomon's latest offering focuses on a complete mountain ecosystem, encompassing skis, outerwear, helmets and goggles.

At the heart of the launch are new ski models developed for precision, power and confidence on snow. Salomon says the latest skis have been engineered to deliver performance across varying terrain and conditions, reflecting the growing trend toward equipment that can perform equally well on groomed pistes and more challenging mountain environments.

Skis. The QST line is the centrepiece. The family was rebuilt in the previous cycle with the QST 94, 100, 106 and the S/Lab QST Blank, designed at Salomon’s Annecy Design Center. Powder’s review says the QST 100 returns largely unchanged for 26/27 after its 2026 introduction. Every QST shares a full poplar woodcore, and the range spans a beginner-friendly 92 up to the 106, an off-piste charger.  New for the season is the Départ 2.0 freestyle ski at about 99–101mm underfoot, alongside a rebuilt Equipe race line with S/Lab and standard SL and GS models. Unchanged skis include the directional, metal-heavy Stance range and the Addikt carvers.

Bindings and boots. The race-derived side continues to develop. The S/Lab Shift 2 16 MN adds a 16 DIN setting to the hybrid binding that has been a Salomon staple for the better part of a decade. There is also the revolutionary S/Pro Alpha boot range.

Complementing the ski range is a refreshed apparel collection for men and women. The company describes the new clothing line as being designed to keep skiers warm, dry and prepared for changing mountain weather, with technical outerwear continuing to play an increasingly important role in modern ski experiences.

The launch also includes updated helmets and goggles, with Salomon positioning the equipment as part of a broader commitment to skier protection and mountain readiness. The brand highlights the importance of integrated equipment systems, where apparel, protective gear and skis are designed to work together as a complete package.

The Driver Prime Sigma Photo MIPS combines a visor helmet with goggle-style optics and a magnetic photochromic visor. The Skarn Prime Sigma goggles use sculpted 3D toric lenses and magnetic lens swaps, with an MSRP of $295. The UK site also lists S/View 3 goggles and the Arcane Prime Mips and Brigade Index Mips helmets.

From ski edges to a $2 billion brand

The company’s roots are in the French Alps. François Salomon founded it in Annecy in 1947 making ski edges in a small workshop, with only his wife and son Georges to help. Georges later steered it towards becoming a global outdoor brand. Adidas bought the group in 1997, and sold it to Amer Sports in 2005. Amer was taken private in 2019 by a consortium including Anta Sports, then relisted on the NYSE in February 2024. Salomon is now ultimately owned by Anta Sports Products Limited through Amer Sports.

Growth driven by softgoods

Salomon passed $2 billion in annual revenue in 2025, driven largely by footwear and the Sportstyle line. Salomon doesn’t publish standalone accounts, so treat that figure cautiously. Amer’s own numbers confirm the direction. Outdoor Performance, the segment that includes Salomon, rose 37% in the second quarter of 2026 to $569 million. Amer credited very strong results in Salomon Softgoods. Direct-to-consumer sales in the segment rose 52%, and wholesale grew 25%. Amer raised its full-year Outdoor Performance revenue guidance to 27–28%. Softgoods now make up around 71% of the segment’s sales, up from 54% in 2022.

That makes the winter collection both the brand’s heritage and a smaller share of its business. Amer notes the second quarter is a very small one for its winter sports equipment brands, so the ski season itself will be a clearer test in the quarters ahead.

Salomon has also raised its profile on the snow. It was a premium partner of the Milano Cortina 2026 Olympic and Paralympic Games, supplying apparel and accessories to staff, judges, volunteers and the torch relay. That fits with its wider push into softgoods and is a reminder that winter remains an important brand platform.

Salomon’s new ski collection arrives as a company whose centre of gravity has shifted, but whose identity is still alpine. For skiers, the practical story is evolution rather than revolution. A well-liked QST range continues, a freestyle ski gets an update, and helmets and goggles move closer together. For the business, it is a chance to show that its hardgoods heritage and its fashion-led footwear success can reinforce each other. The measure will be how many of the people buying Salomon shoes this year also buy its skis.