RIBBLE OPENS NEW IN-STORE CONCEPT AT COTSWOLD OUTDOOR NEWCASTLE

Ribble has strengthened its partnership with leading British outdoor retailer Cotswold Outdoor by launching a new space inside their Newcastle city centre store.

The dedicated Ribble area spans the second floor at Cotswold Outdoor’s 60-62 Northumberland Street location, giving customers hands-on access to a range of Road, Gravel, Hybrid and Electric bikes, supported by expert guidance from the Ribble team.

Customers are able to explore the Ribble range, get advice on sizing and fit, and build a bike that’s right for how they ride, from componentry to CustomColour. Complete with a lifetime frame and fork warranty, a 30-day free test ride, and in-store collection option with the bike set up and ready to roll.

To mark the opening, Ribble has created a special ULTRA-AERO SL R using its CustomColour service. Finished in black and white, the design draws on the city’s sporting colours and takes pride of place in this prime location.

The opening follows the successful launch of a similar concept space in Cotswold Outdoor’s Leeds store in May. The strategic venture continues Ribble’s new approach to high street visibility; one that combines its direct-to-customer model with a trusted retail partner, creating a more accessible way for riders to discover the brand.

For Cotswold Outdoor, it expands its specialist service offer into cycling, adding a premium category that naturally complements its audience of outdoor enthusiasts.

Sean Hastings, CEO at Ribble, said: “Newcastle marks our second store within Cotswold Outdoor, after this summer’s successful opening in Leeds. It’s a great way to bring Ribble closer to riders in Newcastle, putting the brand in the centre of the city and the heart of a big outdoor community in the North East."

Jamie Kristow, CEO at Cotswold Outdoor, said: “We’re thrilled to expand our partnership with Ribble to another Cotswold Outdoor store. The Newcastle store will now provide its outdoor-enthusiast customers with specialist cycling products and expertise alongside the categories they already know and trust us for. It’s another way for us to help people make the most out of their time outdoors."

Every Ribble is designed and built to order in the UK. Tried, tested, and proven in British conditions since 1897 by the riders who know them best, from everyday cyclists to National Champions like Jenson Young and Sophie Wright.

To find out more, visit ribblecycles.co.uk/newcastle-bike-store/