Peak Performance launches “Get Alpine Ready” to put mountain education at the heart of the ski season

Peak Performance is launching Get Alpine Ready, a new mountain education platform that combines a three-part YouTube series with in-person clinics around the world, aiming to reach more than 5,000 skiers ahead of the 2026/27 winter. The programme brings together freeride athletes Elisabeth Gerritzen and Henrik Windstedt with UK-based mountain-safety specialists Avalanche Geeks, pairing athlete experience with professional decision-making frameworks for the backcountry.

A YouTube series built around decisions, not just skills

The digital side of Get Alpine Ready is a three-episode YouTube series, each running seven to 10 minutes, that follows Gerritzen, Windstedt and the Avalanche Geeks team through the full arc of a day in the mountains. Episode 1 covers what goes in the pack and how to layer for the alpine environment, while Episode 2, released on 11 October, tackles moving through complex terrain, route planning, glacier travel and group communication.

Across three 7-10 minute episodes, the series explores the complete picture of being ready for a day in the alpine environment: from what goes into the pack, to moving through complex terrain, communicating as a group and knowing when (or when not) to move forward. It covers everything from equipment selection and layering to transceiver use, proving and shovelling.

Gerritzen and Windstedt bring their experience as professional freeride skiers, while Avalanche Geeks provide the specialist mountain knowledge behind the programme. Importantly, the result is intended not as a replacement for professional instruction, but as a starting point: helping more skiers ask better questions, understand the decisions being made around them and continue developing their own mountain knowledge.

The third episode extends the curriculum to transceiver use, probing and shovelling, alongside the harder-to-teach skill of knowing when to turn back. The series is explicitly framed as a starting point rather than a substitute for professional instruction, with the goal of helping skiers ask better questions and understand the decisions being made around them.

In-person clinics across Europe and North America

Beyond the screen, Peak Performance is taking the programme into ski communities through a global series of clinics and lectures. The schedule includes four sessions in Vancouver through October and early November, followed by stops in London, Berlin, Munich, Stockholm and Innsbruck through November and early December.

The London session is scheduled for Sunday 15 November at 49 Long Acre, with tickets available through Eventbrite. Like the videos, the clinics are positioned as a gateway rather than a replacement for a formal avalanche course, with attendees encouraged to leave with a clearer sense of which course to book next.

Complimentary at-home ski servicing returns

Alongside the education push, Peak Performance is bringing back its complimentary at-home ski servicing for the 2026/27 season, running from 1 November to 1 February. A member of the Peak Performance ski crew will drive the brand’s electric mobile servicing vehicle directly to customers’ doors, offering free waxing and tuning so skiers spend less time in workshop queues and more time on snow.

The service is limited to zones 1 and 2 in central London, making it a targeted urban activation rather than a nationwide rollout. The move fits a broader trend of brands bringing service and community-building closer to customers in city centres, where many UK-based skiers prepare for Alpine trips.

Why it matters

Get Alpine Ready signals a shift in how outdoor brands are approaching the backcountry: less about selling the dream of untouched powder and more about equipping skiers with the judgment to engage with it responsibly. By pairing high-profile athletes with credible safety educators, Peak Performance is trying to normalise the idea that knowing when not to ski is as important as knowing how.

For skiers, the practical takeaway is a clear entry point: watch the series, attend a clinic if one is nearby, and use both as a springboard toward formal avalanche education. For the brand, it is a way to deepen community ties and reinforce its freeride credentials beyond product alone.