Oberalp Group Appoints Brand Manager at LaMunt

Italy’s Oberalp Group appointed Elena Colombo as brand manager at LaMunt, the women-focused alpine and outdoor apparel brand. She replaces Ruth Oberrauch, who was appointed president of the entire Oberalp Group in June.

Colombo (shown right) previously served as t LaMunt’s commercial manager. She brings many years of international experience in the luxury and accessories segment and possesses specialized market knowledge in the APAC region.

Ruth Oberrauch, who founded LaMunt as a “by women, for women” brand within the Oberalp Group in 2020, succeeded her father and company founder Heiner Oberrauch. Going forward, Ruth Oberrauch will focus on the strategic development of the Oberalp Group, which includes brands such as Salewa, Dynafit, Pomoca, Wild Country, and Evolv. She will continue to closely oversee LaMunt’s development in her new role.

“Elena knows LaMunt inside and out. She helped shape our commercial strategy from the very beginning and shares the brand’s values and vision with deep conviction,” said Ruth Oberrauch. “I am convinced that she will lead LaMunt into its next phase of growth with the same energy and authenticity with which she has guided us in commercial operations over the past few years.”

“LaMunt is a project I believe in deeply, both personally and professionally. The mountains are a part of my life and an environment I’ve known and lived in for as long as I can remember,” said Colombo. “Taking on Ruth’s legacy is a huge responsibility for me, but also an extraordinary opportunity. My goal is to continue driving LaMunt’s growth and to position our identity even more clearly: as a premium brand by women for women that interprets the mountains through a contemporary lens, combining functionality with feminine finesse.”