ExpertVoice, U.S. Ski & Snowboard Expand Partnership to Connect World-Class Athletes With Leading Brands

ExpertVoice, the platform connecting brands with the people consumers turn to for trusted product advice, today announced an expanded partnership with U.S. Ski & Snowboard, the national governing body for Olympic and Paralympic skiing and snowboarding in the United States.

ExpertVoice connects brands with the people consumers turn to for trusted product advice. Through the ExpertVoice platform, qualified experts gain access to product education, firsthand product experiences and exclusive offers from hundreds of leading brands. By helping knowledgeable people experience products and share authentic recommendations, ExpertVoice helps brands turn firsthand experience into trusted recommendations that influence what people buy.

The expanded partnership will create new opportunities for U.S. Ski & Snowboard athletes and ExpertVoice brand partners to connect, collaborate and build meaningful relationships around the products and experiences that fuel skiing, snowboarding and the outdoors.

The partnership builds on a longstanding relationship between the two organizations that has given eligible U.S. Ski & Snowboard members access to ExpertVoice, including exclusive brand offers and product education. Now, the organizations are taking that relationship further by creating a two-way connection between some of the most accomplished athletes in snow sports and the hundreds of brands that work with ExpertVoice.

“We’re excited to build on our relationship with ExpertVoice in a way that creates even more value for our athletes and our broader community,” said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. “Our athletes have experience with many of the products that support performance on the mountain and this partnership creates new opportunities to connect that expertise with brands, while introducing our athletes to companies that share their passion for snow sports and the outdoors.”

“ExpertVoice has always been about connecting brands with people whose firsthand experience gives their voice credibility, and few people understand performance products better than the athletes competing at the highest level of their sport,” said Cotter Cunningham, CEO of ExpertVoice. “By expanding our relationship with U.S. Ski & Snowboard, we have an incredible opportunity to bring our brand partners closer to these athletes while giving athletes greater access to brands and products that can support their pursuits on and off the mountain.”

Through the partnership, ExpertVoice brand partners will have opportunities to connect with U.S. Ski & Snowboard athletes, creating new avenues for authentic product discovery, experience, feedback and storytelling. At the same time, athletes and U.S. Ski & Snowboard members will gain increased exposure and access to ExpertVoice’s network of leading outdoor, active lifestyle and consumer brands.

The relationship creates a natural connection between two communities built around expertise and firsthand experience. U.S. Ski & Snowboard athletes bring an unparalleled depth of product knowledge developed through years of training and competition, while ExpertVoice gives brands a platform to engage knowledgeable people who can provide meaningful feedback and authentic perspectives.

The expanded partnership will complement the existing ExpertVoice benefits already available to eligible U.S. Ski & Snowboard members.