Poley Mountain Goes Big: 110-Acre Expansion Set to Transform New Brunswick Skiing

Poley Mountain is preparing to level up. The popular New Brunswick ski resort has officially announced the acquisition of 110 acres of land located directly adjacent to its current footprint, marking a major milestone in the resort's history.

While Poley has long been a staple for local downhill enthusiasts, this expansion signals a shift toward becoming a premier year-round destination with a heavy emphasis on overnight accommodations.

Unlocking New Potential

The acquisition isn't just about more space; it’s about evolution. According to resort leadership, the new land provides a blank canvas to enhance the guest experience from the first chairlift to the final "apres-ski" moment.

“This is a tremendous opportunity for Poley,” said Jamie Hare, General Manager of Poley Mountain. “The addition of this land opens the door to exciting possibilities from expanded recreational experiences to a diverse range of accommodation offerings that will elevate the guest experience.”

The Vision for the "New" Poley

While plans are still in the preliminary stages, the resort has shared several key focus areas for the development:

• Diverse Lodging: A major focus on overnight accommodations, including modern condos and traditional lodging.

• Wellness & Relaxation: Early plans include the addition of a spa, aiming to broaden the resort's appeal beyond high-energy sports.

• Terrain Expansion: Skiers and riders can look forward to potential new runs and lifts that would seamlessly connect the new acreage to the existing slopes.

Global Expertise, Local Heart

To ensure the 110-acre expansion reaches its full potential, Poley Mountain has enlisted the help of Ecosign. Based in Whistler, B.C., Ecosign is a world-renowned mountain resort planner that has designed master plans for high-profile ski destinations across the globe.

The goal of this partnership is to create a "master plan" that balances recreational growth with thoughtfully designed on-hill living.

Michael MacNeil, Poley’s volunteer President, shared the team’s enthusiasm: “We’re incredibly excited about what’s next,” MacNeil said. “This planning process will help us unlock the full potential of our expanded footprint—from expanded skiing and recreation to thoughtfully designed on-hill accommodations.”

What This Means for Guests

For regular visitors to Poley, the move suggests a future where "day trips" can easily turn into "weekend getaways." By adding on-site housing and luxury amenities like a spa, Poley Mountain is positioning itself to compete with larger destination resorts while maintaining its authentic New Brunswick charm.

As the 2026 season progresses, the resort is expected to share more specific details as Ecosign's master plan takes shape. One thing is certain: the horizon at Poley Mountain just got a lot wider.