Gregory Mountain Products introduces “Welcome to Gregory,” a global invitation to the curiously driven

Gregory Mountain Products today introduces Welcome to Gregory, a new global brand campaign built on a simple belief: the moments we seek—on the trail, in the city, and everywhere in between—are richer when we approach them with curiosity and intention.

More than a campaign, Welcome to Gregory is an open invitation to people who move through the world with purpose. It welcomes a global community shaped not by where you go, but by how you show up—placing value on meaningful experiences and growth that comes from doing.

The Welcome to Gregory campaign is built on a simple belief: the moments we seek—on the trail, in the city, and everywhere in between—are richer when we approach them with curiosity. The campaign is an open invitation to people who move through the world with purpose, and a celebration of the nearly 50 years Gregory has been designing outdoor gear trusted and shaped by the people who carry it—early risers, long-haulers, and everyday explorers.

Launching alongside the campaign is Gregory’s spring 2026 collection, continuing the brand's legacy of gear designed with purpose and built with intention. The collection is led by:

• A reimagined Baltoro and Deva: Gregory’s flagship backpacking pack now delivers a better fit, added breathability and stability for long hauls on the trail.

• A dialed-in Alpinisto: Built for alpine pursuits, the redesigned pack is expertly crafted to keep your gear organized and easy to access on the move.

• A more breathable and comfortable Arrio: The redesigned day hiking pack features a revamped suspension system with a new CloudControl hipbelt and cooling airflow from its off-the-back progressive mesh backpanel.

• New Alpaca Gear Box 25: Gregory expands its Alpaca Gear Organization Collection with a 25-liter box for smaller loads.

For nearly 50 years, Gregory has designed outdoor gear trusted in some of the world’s most demanding environments. That legacy has always been shaped by the people who carry it—early risers, long-haulers, and everyday explorers—drawn to experiences that feel intentional, meaningful, and earned.

“Gregory builds gear people trust—gear that earns its place in moments that matter,” said John Sears, Global General Manager of Gregory Mountain Products. “Welcome to Gregory is about honoring that foundation while inviting more people into what we’ve always stood for: showing up prepared, staying curious, and making the most of the experience in front of you.”

The campaign comes to life through cinematic storytelling that follows Gregory gear in motion—from remote mountain landscapes to the rhythm of everyday life. The 90-second hero film, shot in Chile and featuring athlete Ben Kielesinski, reflects Gregory’s commitment to thoughtful design and enduring performance—not only for backcountry pursuits, but also for everyday discovery through urban exploration and adventure travel.

Welcome to Gregory will roll out globally this spring across digital and social channels.

Gregory Mountain Products designs and engineers outdoor gear for life in motion—from expeditions and backpacking to active travel, gear organization, and everyday carry—creating thoughtfully built products that support meaningful experiences wherever the journey leads.

Welcome to Gregory.

Designed with purpose. Built with intention.

For more information, visit gregory.com.