Ski amadé has positive end to the 2025/26 season

Ski amadé draws a positive conclusion to the 2025/26 season

The ski resort association reports positive results after the 2025/26 winter season. 40 percent of multi-day tickets were purchased online.

The particularly strong demand for family and youth offers, such as the Junior Weekend Bonus, the Family Bonus, and other promotions, demonstrates the significant interest Ski amadé's core offerings have generated among guests. This positive trend is also reflected in the season's results and confirms the high priority given to family-oriented offerings within Ski amadé. With snow parks, fun slopes, fun cross courses, timed runs, and many other attractions, Ski amadé provides a diverse and engaging experience for families.

The Ski amadé online early booking system also developed very positively. The share of online purchases has increased further compared to the previous year. Around 40 percent of multi-day tickets were already purchased online. Families with children, in particular, took advantage of the opportunity to plan their ski holidays early, book tickets online in advance, and thus secure price advantages. "The online early booking bonus was perceived by guests as fair, transparent, and user-friendly, and therefore contributed significantly to a positive season," explains Managing Director Manuel Schnell.

Overall, the 2025/26 season demonstrated that the high quality of the skiing product in Ski amadé is the central foundation for its success. "Reliable snow conditions, excellent slopes, modern infrastructure, and attractive on-mountain offerings ensure a compelling overall experience," said Ski amadé President Benjamin Rogl. The positive feedback from guests confirms this quality strategy and provides a strong basis for the further development of the ski region.