Salomon Plans NYC Flatiron District Store

NEW YORK — Outdoor performance and lifestyle brand Salomon is planting a permanent flag in New York City. The French footwear giant has announced plans to open a highly anticipated immersive storefront in Manhattan’s vibrant Flatiron District.

The rollout will begin with a soft opening on July 1, followed by a formal grand opening on July 8.

Merging Performance and Peak Style

According to a company statement, the upcoming Flatiron store represents a deliberate move to bridge the gap between technical outdoor gear and high-fashion streetwear. The brand noted that the location:

“...signals a targeted focus on expanding and integrating the brand’s performance offerings in key markets and creative hubs.”

The Flatiron location marks a calculated effort to blend and scale Salomon’s Sportstyle and Performance lines right inside one of the world's major cultural and creative epicenters. Consumers can expect a retail environment that fully honors both technical trail innovation and urban lifestyle aesthetics.

Strategic North American Footprint

The Flatiron storefront will represent Salomon’s seventh retail location in North America. For a brand deeply rooted in alpine performance, capturing the urban consumer has become crucial to long-term growth.

Steve Doolan, Salomon's North American General Manager and President, emphasized the crucial role that experiential retail spaces play in modern consumer engagement.

"Now more than ever, creative, thoughtful, and market-aligned retail experiences are driving consumer connection to the brand," Doolan said in a media statement. "Our community, from Annecy and Paris to New York City, expects the high standard of the Salomon experience and quality across all of our categories—from product to experiential."

Doolan added that the company is "thrilled to continue this quest for innovation and greatness, welcoming more people into the Salomon lifestyle through performance, sportstyle, and emerging categories."

Bolstering Global Position

The Flatiron storefront joins an elite network of international hubs that includes flagship locations in London, Barcelona, Seoul, Tokyo, and the brand’s home base of Paris. By cementing its footprint in a premium Manhattan shopping corridor, Salomon expects to heavily bolster its global brand positioning and capture a continuous stream of both domestic and international traffic.