98th Annual General Meeting of Schmittenhöhebahn AG

At the 98th Annual General Meeting of Schmittenhöhebahn AG on May 20, 2026 at the Ferry Porsche Congress Center in Zell am See, the company, together with its shareholders, looked back on a successful financial year 2024/25.

Despite economic uncertainties, rising operating and energy costs, and ongoing challenges in the labor market, Schmittenhöhebahn AG was able to further strengthen its position as one of the leading tourism companies in the region and continue its sustainable growth course.

This positive development is particularly evident in the stable demand for winter tourism and the continuous strengthening of the summer business. With a clear focus on year-round tourism, sustainable infrastructure development, and investments in employee retention, Schmittenhöhebahn AG continues to consistently pursue its long-term corporate strategy.

Stable winter season despite challenging conditions

With 865,876 first-time guest visits, Schmittenhöhebahn AG recorded a very good result in the winter of 2024/25. In total, more than 10 million passenger journeys were registered during the winter season, a strong indication of the continued high appeal of the Schmittenhöhe as a winter sports destination.

This once again demonstrates the Schmittenhöhe's strong position as a major winter sports area in the Alps.

Of particular note is the continued demand despite rising costs across the entire tourism and leisure sector. Investments in the quality of services, infrastructure, and modern event and catering concepts contribute significantly to ensuring the long-term attractiveness of the ski resort. Furthermore, numerous events and activities on the mountain provide additional impetus and enhance the diversity of tourist offerings on the Schmittenhöhe.

Record growth in summer business

The summer season of 2025 was once again very successful. With 259,689 first-time guest entries and a total of 603,343 promotions, the positive trend of recent years was further expanded.

The figures confirm the successful strategy of Schmittenhöhebahn AG to consistently reduce its seasonal dependence on winter tourism and sustainably expand its summer operations. The diverse range of mountain experiences, family attractions, hiking trails, events, and restaurants is enjoying increasing popularity among guests from both Switzerland and abroad.

The continuous development of the summer offerings, as well as investments in infrastructure and the quality of the experience, contribute significantly to sustainably expanding the attractiveness of the Schmittenhöhe.

Successful development of shipping on Lake Zell

The boat trips on Lake Zell also look back on a successful business year. With

160,290 guests, the best result since the Schmittenhöhebahn AG took over operations was achieved.

This continued positive development underscores the high appeal of the excursion options around Lake Zell and the successful integration of the boat trips into the overall tourism offerings of the Schmittenhöhebahn AG. The close connection between mountain and lake experiences creates additional added value for both guests and the region.

Sustainability as a central component of the corporate strategy

Sustainability remains a central component of the company's strategy. Schmittenhöhebahn AG has consistently pursued ecological and social measures for years and, as the only EMAS-certified cable car company in Europe, is considered a pioneer within the industry.

In the 2024/25 financial year, numerous measures to improve environmental and energy efficiency were implemented or further developed. The Annual General Meeting itself has been organized as a Green Event or Green Meeting since 2017.

Furthermore, the company continuously invests in sustainable infrastructure projects, renewable energy supply, and resource-efficient operational processes. The consistent integration of environmental management, energy efficiency, and social responsibility forms an essential basis for the company's long-term development.

Investments in infrastructure and quality

Schmittenhöhebahn AG is also consistently pursuing its modernization strategy in the area of ​​infrastructure. A key future project is the renewal of the Kapellenbahn chairlift. The modern 8-seater chairlift will significantly increase transport capacity while further improving comfort for guests. The project is scheduled for completion in November 2026.

In addition, the company is continuously working on the qualitative improvement of its tourist offerings, restaurants, and service facilities. This is intended to ensure both the quality of the guest experience and the company's long-term competitiveness.

Focus on employees

Employees remain a central pillar of the company's success. In the 2024/25 financial year, Schmittenhöhebahn AG employed an average of 323 people, or 297.6 full-time equivalents. During peak periods of the winter season, the company employed up to 486 people.

With the company-run kindergarten "Kunterbunt," which opened in September 2025, the company is sending a strong signal in the areas of family-friendliness and employee retention. The facility offers flexible childcare and supports employees in balancing work and family life. In addition, Schmittenhöhebahn AG is investing heavily in recruitment measures, training and professional development, and modern working conditions to position itself as an attractive employer in the region for the long term.

Future-oriented course for the coming years

With continuous investments in infrastructure, sustainability, year-round tourism, and employee development, Schmittenhöhebahn AG is consistently pursuing its future-oriented course. The successful performance in the 2024/25 financial year confirms the company's long-term strategy and creates a stable foundation for the coming years.