France Unveils Unified Emblems and New Naming for Alpes 2030 Games

The visual identity for the next chapter of winter sports history has officially arrived. On Thursday, June 18, the Organising Committee for the 2030 Olympic and Paralympic Winter Games unveiled its two official emblems, built around the core creative concept of “a mountain revealed by light”.

Coinciding with the design launch, officials confirmed a sleek branding pivot: the event will officially drop its previous placeholder title of “Alpes Françaises 2030 / French Alps 2030” in favor of a singular, streamlined signature: “Alpes 2030”.

One Peak, Two Games

Designed to be distinct yet fundamentally inseparable, the dual logos represent a unified territory, shared values, and a singular energy. Rather than treating the events as separate entities, the committee designed the pieces to fit together like a puzzle.

"The same mountain will unite the Olympic and Paralympic Winter Games in 2030,” explained Edgar Grospiron, president of the Alpes 2030 Organising Committee. “That is why our two emblems were conceived as complementary expressions of the same vision. Together, they embody our ambition: to give Olympism and Paralympism the same place, strength and visibility."

According to design briefs, the logos are engineered around three distinct, symbolic visual pillars:

• Rays of Light: Shifting beams that reveal the raw contours of the landscape, promising clarity, warmth, and seasonal renewal.

• Mountain Peaks: Sharp angles that embody the literal fields of play—representing alpine challenge, raw natural beauty, and the pushing of physical limits.

• The Point of Convergence: A central intersection where the moving rays meet, causing the summit to emerge and symbolizing the world coming together.

A Palette Born from Ice and Altitude

The color spectrum of the emblems draws inspiration directly from the natural atmospheric phenomena of high-altitude mountain environments.

"Stylish, Simple, and Timeless"

The reveal garnered immediate praise from elite French winter athletes who are already dreaming of competing on home snow. Double Olympic snowboard cross medalist Chloé Trespeuch lauded the aesthetic execution.

"I find them very stylish, simple, minimalist and timeless," Trespeuch said. "They also have a nice story. Those two emblems complement each other, between the Olympics and Paralympics. I can't wait to wear them!"

Double Olympic cross-country skiing medalist Richard Jouve echoed that sentiment, noting that the graphics perfectly mirror the geography of the host valleys. "Those emblems represent our mountains well. The design and colours are really nice. It's a great way to kick off the Games!"

Leveraging France's Hosting Pedigree

The launch event also served as a moment for Grospiron to remind the international sports community of France's unparalleled history as a reliable, world-class host nation. He explicitly linked the upcoming 2030 project to the legacies of Chamonix 1924, Grenoble 1968, Albertville 1992, and the widely acclaimed success of the Paris 2024 Summer Games.

"We know how to organise big events. We've proven it. We have the expertise, the people and the infrastructure," Grospiron stated confidently, adding that the French alpine regions are already firmly cemented among Europe's most beloved winter tourism destinations. With the emblems now public and a unified name locked in, the runway toward "Alpes 2030" is officially open.