Darn Tough Parent Cabot Hosiery Mills Names David Steel VP of Product & Innovation

Cabot Hosiery Mills, parent of Darn Tough Vermont, Wide Open and Cabot & Sons sock brands, has appointed David Steel as VP of Product & Innovation. Steel “brings extensive experience in design, creativity and innovation to the role, having previously worked with Under Armour, Adidas and Reebok.”

Steel will oversee product from ideation through prototyping to market launch. As a member of the company’s leadership team, Steel will also set up the long-term brand direction, focused on product development, innovation and design.

“Bringing David onto our leadership team marks a pivotal moment for Cabot Hosiery Mills,” said CEO Ric Cabot, “His incredible track record with global giants like Under Armour and Adidas speaks for itself, but it’s his visionary approach to blending high-performance functionality with refreshing design that makes him the perfect fit for us. As we look to the future, David’s leadership will accelerate our product journey and ensure we continue to push the boundaries of what premium performance socks can do for our customers.”

Prior to joining Cabot Hosiery Mills, Steel served as senior design director of Outdoor Apparel and Footwear at Under Armour. He also held design director roles at Adidas and Reebok.

A native of the UK, Steel holds degrees from Liverpool at John Moores University and resides outside of Boston.