British heritage brand Berghaus announces retail roadshow rolling across DACH region To celebrate six decades of outdoor innovation,

To celebrate six decades of outdoor innovation, British heritage brand Berghaus has announced a massive retail roadshow rolling across the DACH region. The "60 Years Rollin' Tour" will bring the anniversary celebrations directly to selected sporting goods retailers throughout Germany, Austria, and Switzerland.

The campaign is designed as a collaborative effort to generate consumer awareness, increase foot traffic, and drive new customer contacts directly into local brick-and-mortar storefronts.

A Mobile Basecamp on Wheels

The undeniable centerpiece of the roadshow is a specially customized, fully equipped Berghaus camper van. The eye-catching vehicle will serve as a mobile activation hub, setting up basecamp directly in front of participating retail locations to draw in outdoor enthusiasts.

To sweeten the deal for consumers, the tour is backed by a major promotional giveaway. Shoppers who visit the tour stops will have the opportunity to enter a grand prize draw, with the ultimate winner taking home the keys to use the official Berghaus camper van for an entire year.

Flexible Retail Integration

Recognizing that every retail space is built differently, Berghaus is offering flexible options to ensure retailers of all sizes can join the milestone celebration:

• Outdoor Activation: Retailers with adequate storefront real estate can host the physical camper van hub directly on their property.

• Indoor POS Solutions: For shops lacking suitable outdoor or parking space, Berghaus has developed alternative, high-impact Point-of-Sale (POS) displays that seamlessly integrate into the wider anniversary campaign.

Berghaus will supply all participating partners with a comprehensive suite of marketing, communication, and promotional materials to ensure a seamless execution.

The tour is scheduled to roll out over the coming months. Specialty outdoor and sporting goods retailers interested in locking in a stop on the "60 Years Rollin' Tour" route are encouraged to apply directly with their Berghaus brand representative.