The North Face Partners with ENDVR to Power Sell-Through Across Its North American Wholesale Network

The North Face, part of VF Corporation, has signed a multi-year agreement with ENDVR, the sell-through enablement platform, to bring brand education and sales incentives directly to the frontline associates who sell its products across its wholesale network in the United States and Canada.

ENDVR connects brands, retailers and frontline sales associates to power sell-through across the wholesale channel. More than 160 brands across sports, outdoor, workwear, optical and specialty retail use ENDVR to put brand education and sales incentives directly into the hands of thousands of sales associates, driving measurable results in-store and delivering an average of $26 in sell-through for every $1 rewarded. Learn more at www.endvr.io.

Campaigns are already live across The North Face Canada dealer network for the Spring/Summer 2026 season. The full North American rollout will be live by September 2026, ensuring associates in every participating door are equipped and motivated ahead of Fall/Winter, the most important selling season in outdoor retail.

The agreement builds on strong results from The North Face team in Canada and a series of pay-as-you-go sales incentive campaigns in the United States, where verified in-store sales gave the brand a clear read on return before scaling. Demand also came directly from retailers, many of whom asked The North Face to run its brand education and sales incentives through ENDVR because their store teams were already active on the app, alongside thousands of sales associates across sports, outdoor and specialty retail in North America.

Through ENDVR, The North Face will put bite-sized brand education on its key product stories and technologies directly into the hands of associates on the sales floor, and reward them for every verified sale of featured styles. Retail partners benefit too: their teams build product knowledge and earn brand-funded rewards in one app, with no extra work for store managers.

The North Face joins fellow VF Corporation brands Vans, Smartwool, Icebreaker and Timberland on ENDVR, making VF one of the most connected brand families across the North American wholesale channel.

“We have invested in educating retail associates for years through our own in-house tools, and that work has always been central to how we show up for our wholesale partners,” said Matt O’Grady, Sr. Manager, Sales Operations, The North Face. “But our retailers kept telling us the same thing: their teams were already on ENDVR, learning and earning with the other brands they sell. When your dealers ask you to meet their associates where they already are, and you can see how well it is working for them, the decision is simple. From day one we reach an engaged audience of associates across North America who are ready to tell The North Face story on the sales floor.”

“The North Face has always understood that sell-through is won on the sales floor, by the associates standing in front of the customer,” said Steve Gendron, Co-Founder and CEO of ENDVR. “What makes this partnership special is that it was pulled through by retailers themselves. Their associates were already on ENDVR, and they wanted The North Face there too. Brands on ENDVR see an average of $26 in sell-through for every $1 rewarded, and with campaigns already live in Canada, we cannot wait to bring that to every door in North America ahead of Fall/Winter.”

ENDVR campaigns have driven more than $700 million in sell-through for 160+ brands, with participating stores seeing an average same-store sales increase of 41%.

If you’re a North Face dealer looking for sell through support this season, click here to get started!