Renoun Skis Grows with Strategic Partnerships and Community Investment

Renoun, the Vermont-based ski brand known for its proprietary anti-chatter technology, VibeStop, enters a new season with heightened investments in community engagement, business partnerships, and product development.

“2026-2027 is going to be a big season for Renoun,” says CEO Rob Golden. “In the past year we’ve significantly grown our team, and we’re excited by the opportunity for business growth that working with other partners provides, whether those partners are a PR agency like Press Forward, or brands and organizations that support our RenounPro community

New Strategic Partnerships:

To further its media presence and brand development strategy, Renoun has partnered with Press Forward, a boutique communications strategy and public relations agency specializing in public relations, digital marketing, and communications consulting, to expand its marketing initiatives across the United States.

“Our entire agency team are skiers,” remarks Press Forward President Kathryn Flagg. “Plus, we’re big gear nerds, so having the opportunity to showcase Renoun’s product and technology, like VibeStopTM, is truly exciting. We’ve spent the summer working with the Renoun team developing stories that bring the brand and its products to life, and now that we’re staring down winter, we can’t wait to help amplify that messaging.”

The Drift Collection & New Product Releases

September 10 marked the launch of Renoun’s Drift collection. The new topsheets, which span across the brand’s entire product range, present a visual refresh to the current models.

Featuring black and white pixilated graphics with a splash of color at the center of each ski, the Endurance and Citadel models make space for the topsheets to appeal to all audiences. The Atlas and Earhart model topsheets speak instead to flowing cool-tone gradients, mimicking glacial movement and dynamism on the mountain.

Later this year Renoun will be releasing a significantly updated version of a bestselling ski, as well as introducing a brand-new product to the line-up—more information will be announced shortly about these two initiatives. “We’ve really been investing in product development and R&D,” says Herlihy. “The updates and new skis we have on the horizon are going to be gamechangers for the product line, and we can’t wait to share more information about them in the coming weeks.”

Community Engagement For Skiers Off the Slopes

This season also marks a push for cultivating community epicenters in metropolitan areas. With an emphasis on connecting urban customers to a ski community year-round, Renoun is charting new territory this season through its RenounPro membership model. By bringing a physical presence to these urban hubs, the brand aims to foster connections with its customers and fuel everyone’s stoke for the winter season.

The expansion into these geographical areas is anchored by the brand’s membership community, RenounPro. Acting as a resource for passionate skiers looking to spread the year-round stoke on and off the slopes, the RenounPro membership includes a number of benefits; the latest Renoun skis every two years, a lively community forum, and access to pre-launch product releases, partner brand deals, and community meet-ups across key mountain regions.

In addition to the online platform, RenounPro members also receive invitations to elevated ski travel experiences with Eleven Experience. This season’s itinerary includes a dedicated backcountry immersion in the French Alps, alongside a hybrid resort and backcountry experience in Crested Butte, CO.

Renoun is driving rapid growth entering the 2027 season, and RenounPro’s expansion is central to that ascension, giving the brand a direct line to its most engaged customers. “Community has always been the throughline for Renoun,” says Jascha Herlihy. “As we grow into new markets and take on new partners, RenounPro is how we keep our most engaged skiers close—not just as customers, but as the people who push this brand forward.”