U.S. Ski & Snowboard Names DICK’S Sporting Goods an Official Retail Partner and Launches Exclusive Apparel Collection

Today, U.S. Ski & Snowboard announced a multi-year partnership with DICK'S Sporting Goods, naming the company an Official Retail Partner of U.S. Ski & Snowboard and launching a co-branded apparel collection through DICK’S exclusive brand, Alpine Design.

The collection launches with t-shirts and hoodies featuring official U.S. Ski & Snowboard marks, and will expand with new styles in the coming seasons. Through DICK’S retail and e-commerce channels, the collaboration creates new opportunities to introduce skiing and snowboarding to more athletes across the country and build momentum around the sports heading toward the 2030 Olympic and Paralympic Winter Games.

Fans can find the collection in select DICK’S stores throughout the East Coast, Midwest and West, online at DICKS.com and at many U.S. Ski & Snowboard domestic World Cups.

“We worked side by side with DICK’S on this collection, from the first designs to the final product, and are excited to see it in stores,” said Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard. “DICK’S is helping us build a connection with a broad group of fans as we head toward the next Olympics and Paralympics.”

"With Alpine Design's deep connection to the outdoors, collaborating with U.S. Ski & Snowboard feels like a natural fit," said Aimee Watters, VP of Vertical Brands at DICK'S. "This collection gives fans a new way to show their support through Alpine Design while exposing more athletes to the excitement of winter sports."

Throughout the partnership, DICK'S will also bring U.S. Ski & Snowboard athletes into communities through in-store appearances and campaigns timed to World Cup events and the upcoming Olympic and Paralympic Winter Games.

DICK’S will also carry select pieces from the new U.S. Ski & Snowboard uniform line produced by The North Face, as well as additional U.S. Ski & Snowboard collaborations to be announced.

DICK'S Sporting Goods creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, DICK'S is a leading omni-channel retailer and an iconic brand in sport and culture. Its banners include DICK'S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! in addition to the experiential retail concepts DICK'S House of Sport and Golf Galaxy Performance Center. As owner and operator of the Foot Locker Business, including Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos, DICK'S serves the global sneaker community across North America, Europe, Asia and Australia, plus a licensed store presence in Europe, the Middle East and Asia. DICK'S also owns and operates GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.