Marmot Distributor Opening Showroom in England’s Lake District

Marmot’s UK and Ireland distributor ZyroFisher will open a showroom in Cumbria, England to support its portfolio of brands and customer base. The outdoor, cycling and snow sports specialist has reportedly rented space in the village of Staveley, also known as the Gteway to the Lake District) to showcase the latest range from Marmot, along with collections from Sigg, Tifosi, Sweet Protection and Bivo. It will be open commencing November 1.

ZyroFisher said it represents an extensive portfolio of brands, including a growing list of leading outdoor names, noting that it had signed an exclusive agreement earlier this year to distribute Marmot products in the UK and Ireland, and has since been investing resources to support the brand in the market..

“Bringing Marmot back to the UK is a big moment for ZyroFisher and it’s vital that we invest in the right level of support for that,” offered Tony Vickers, head of brands, ZyroFisher. “We’re doing that with our team and through marketing, and opening a showroom in Cumbria demonstrates our commitment to re-establishing the brand in the market. It will also give us an opportunity to showcase the other great outdoor names that we represent, and provide our customers with a convenient place to meet, in a familiar and very relevant location for colleagues in our industry.”

ZyroFisher operates from a state-of-the-art, bonded 100,000 sf warehouse in North East England, which can manage a wide range of distribution channels, and has more than 28,500 product lines in stock at any one time. Orders can be processed and distributed quickly and accurately on next day delivery around the UK.

“Located within the Cumbria Tourism building in Staveley, the showroom will be used to exhibit Marmot’s new autumn/winter 2027 range, along with a selection of products from the other outdoor brands in ZyroFisher’s portfolio,” the distributor said.