KIDS ON SKI continues to grow! More destinations, more families, more excitement

With KIDS ON SKI, participating destinations and partners are specifically focusing on the future of family tourism. The program offers children aged 3 to 5 a playful introduction to skiing and simultaneously creates an attractive overall package for families. In doing so, KIDS ON SKI strengthens the positioning of the destinations as family-friendly winter sports regions.

At the same time, winter sports create valuable shared experiences: children learn to move around in a group, to be considerate of others, to master new challenges, and to develop confidence in their own abilities. For families, this results in a shared holiday experience that combines exercise and nature with social interaction.

In this way, the first skiing experience becomes an important impetus for sustainable tourism development. Kids on Ski therefore sees the promotion of young talent as a strategic investment in the future of alpine winter tourism.

Which destinations are new this coming winter?

• Austria: Nauders, Montafon (entire valley),

• Italy: Schnalstal, Gitschberg/Jochtal,

• Switzerland: Arosa Lenzerheide, Grächen,

In final voting: 3 Zinnen, Wengen, Mürren, Ski Juwel (Alpbachtal/Wildschönau)

This initiative, recently launched in Germany, Austria, Switzerland, and Italy, has been financially supported from the outset by sponsors Doppelmayr, Leitner, Sitour/Feratel, Skidata, Sunkid, and TechnoAlpin. This ensures nationwide marketing.

The medium-term goal – according to initiator Mike Partel – is to offer 50 ski destinations in the Alpine region. He expects that around 3,000 children will learn their first turns on skis with KIDS ON SKI next winter.

Statements

“ The first year of KIDS ON SKI in the Bad Kleinkirchheim ski resort has shown how well the program is received by families and partners. The challenges of the first year also provided valuable lessons that we can use for further development and organization in the second year. Overall, KIDS ON SKI is a valuable initiative for us, enabling children to have an easy and sustainable introduction to skiing. ” Hansjörg Pflauder, CEO of the Bad Kleinkirchheim Mountain Lifts

“ Inspiring children to take their first turns on snow is something we are truly passionate about. We are therefore all the more delighted with the successful launch of KIDS ON SKI at Kronplatz and the positive feedback from families. A huge thank you goes to our local partners who made this launch possible with their hard work. ” Marco Comploi, Brand & Communications Coordinator / Kronplatz

" Kids on Ski is already inspiring tomorrow's guests with a passion for snow sports. This initiative from the cable car and tourism industry gets toddlers onto the slopes at an early age, thus laying the foundation for a long-term love of winter sports ." Valentin König / CEO Aletsch Bahnen

Anyone who would like to participate as a destination can contact

info@kids-on-ski.com to request detailed information.

https://kids-on-ski.com – The portal to get kids on the slopes early!