Celebrate 60 Years of Alpine Adventure in Avoriaz with Pierre & Vacances

This winter season, Avoriaz will be celebrating its 60th anniversary, a milestone shared by Pierre & Vacances, with the brand founded in the resort 60 years ago. Since then, Pierre & Vacances has gone on to become a leader in European holidays, with a range of accommodation options in prime destinations, including premium ski residences across the French and Swiss Alps. Alongside the joint anniversary, a key focus for the season in Avoriaz is the opening of Residence Capella following a comprehensive refurbishment. With brand new apartments, fresh, contemporary interiors and an indoor swimming pool, all complete with ski-in, ski-out access, Capella is the ideal base for a memorable mountain escape in Avoriaz.

60 Years of Alpine Adventure

The celebrations carry particular significance for Pierre & Vacances, as Avoriaz is not only one of the most iconic resorts in the French Alps but also the birthplace of the brand, which was founded in 1967. The combined anniversary offers a chance to commemorate the heritage of both while looking ahead to the next generation of mountain holidays. This milestone reflects the vision and pioneering spirit that helped shape Pierre & Vacances into the brand it is today, while highlighting the innovation and values that continue to guide the company. More than simply celebrating how far the brand has come, this anniversary season is also about looking forward to the exciting opportunities ahead and the future of alpine travel.

Refreshed Accommodation

For those looking to visit Avoriaz and commemorate 60 years of alpine excitement this season, the newly refurbished Residence Capella offers a refreshed take on the classic ski holiday. Balconies offer stunning views of the dramatic Dents Blanches mountain range or the charming, futuristic village, while improved insulation and refreshed living spaces bring an added sense of comfort. After a day out on the slopes, guests can warm up back at the residence, leaving their ski boots in the heated lockers, before heading out to explore Avoriaz’s pedestrianised streets. Alternatively, guests can settle into the comfort of their own apartment, preparing a leisurely meal and enjoying a quieter evening in. However guests choose to spend their time, the freedom to make each day their own is part of the appeal.

Alongside the brand-new apartments with fresh, contemporary interiors, and an indoor swimming pool, Residence Capella also provides easy access to the mountains with ski-in, ski-out access. This ensures there will be no frantic dashes for the ski bus, no waiting for someone to catch up, and no hurrying everyone out of the door with ski boots still undone, leaving more time to enjoy the slopes. The newly added indoor pool provides a relaxing space for guests to unwind after a day on the slopes, for the ideal combination of wellness and active exploration.

Weekly rates at Residence Capella start from €1,400 for four people.

Founded in 1967 in Avoriaz, Pierre & Vacances is the leader in holidays in Europe. Since then, the brand has been offering unique and unconstrained holiday experiences. Located in the heart of the most beautiful destinations by the sea, in the mountains, in the countryside and in the heart of cities, Pierre & Vacances offers four holiday experiences to more than two million holidaymakers each year: premium residences - spacious and cocooning accommodation, hotel services, indoor/outdoor swimming pools, wellness areas; the villages - large aquatic areas, children's clubs from three months to 17 years, complete catering offer, sports activities; residences - perfect locations, a la carte hotel services, apartments and houses with fully equipped balconies or terraces; and hotels, to meet all desires.