ROXY Dives into Personal Care with New Broken Top Brands Partnership

ROXY, the world’s leading active outdoor brand for women, is officially bringing the scent of summer to the self-care aisle. In a strategic expansion of its lifestyle portfolio, ROXY has announced a new partnership with Broken Top Brands, a Pacific Northwest-based company known for its sustainable, hand-crafted apothecary products.

The collaboration marks ROXY’s first significant venture into the fragrance and personal care market, aiming to capture the "beach-to-beauty" aesthetic for its global community of athletes and adventurers.

The Collection: Adventure Meets Apothecary

The debut lineup is designed to be a complete sensory experience, bridging the gap between a day in the waves and a relaxing evening ritual. The initial collection features a range of essentials designed for skin recovery and home ambiance:

• Body Mists & Lip Balms: Lightweight, travel-ready staples for instant hydration and fragrance.

• Body Butters & Scrubs: High-performance topicals designed to soothe and exfoliate skin weathered by salt, sun, and wind.

• Soy Candles: Hand-poured elements that bring the spirit of the coast into the home.

The entire range is available in three signature scents, each curated to reflect different facets of the ROXY lifestyle: from the crisp energy of the mountains to the warm, floral notes of a sunset surf session.

The partnership with Broken Top Brands aligns with ROXY's increasing focus on environmental responsibility. Based in Bend, Oregon, Broken Top Brands is celebrated for its commitment to clean ingredients—offering products that are gluten-free, paraben-free, and vegan.

"ROXY has always been about the girl who loves the outdoors, and this collection is a natural extension of that lifestyle," said a spokesperson for the brand. "By partnering with Broken Top Brands, we are ensuring that our community has access to high-quality, eco-conscious products that feel as good as they smell."

The ROXY x Broken Top Brands collection is set to roll out immediately. Customers can find the lineup at ROXY retail stores, specialized outdoor boutiques, and online at ROXY.com.

With this move, ROXY continues to solidify its position not just as an apparel giant, but as a holistic lifestyle brand that accompanies its customers from the first light of the morning surf to the final candle lit at night.