TFA Tourism Forum Alpine Regions: Innovation requires sure footing

In alpine tourism, innovation is not an end in itself. It must be sustainable – economically, structurally, and culturally. New ideas don't emerge in a vacuum, but rather from the interplay of tradition, market forces, and the realities of mountain life.

Tuesday afternoon at TFA 2026 is dedicated to precisely this balancing act: How can business models be strengthened, systems further developed, and bold ideas put into practice?

With input from:

• Thomas Küng , who draws on many years of management experience at mountain railway companies, shows how robust business models are created – and why strategic clarity is crucial in the alpine region.

• Darco Cazin and Dominik Linser in conversation, who, with projects like Bikerepublic Sölden and bike graubünden bike, demonstrate how innovation can have an impact in complex tourism systems.

• Reto Gurtner , who has been proving for decades with the Weisse Arena Group and LAAX how visionary ideas can shape an entire destination.

• Gerriet Danz , who shows from the perspective of innovation and entrepreneurship how organizations experiment, learn and actively shape change.

Four perspectives on one central question: How can alpine tourism remain agile – without losing its footing?

Those who would like to delve deeper can find the full program here:

https://tourismusforum.ch/