Pacific Group Resorts Basks In Forbes Coverage

At a time when the ski industry continues to push pricing higher, a different narrative is gaining traction—one centered on access, value, and long-term sustainability.

A recent Forbes feature from Larry Olmsted highlights a growing reality: world-class skiing doesn’t have to come with a $300+ price tag.

Pacific Group Resorts is proud to see their mountains included in that conversation—Jay Peak Resort, SilverStar Mountain Resort, Mount Washington Alpine Resort, Powderhorn Mountain Resort, Wintergreen Resort, and Wisp Resort—all recognized for delivering high-quality experiences at a fraction of the cost of many destination resorts.

This is not accidental.

Mission Affordable has always been about making skiing attainable. Whether that’s through sub-$100 mid-week lift tickets, innovative season pass products, or reinvesting in the guest experience without simply passing costs along. As noted in the article, even in a rising cost environment, pricing discipline and accessibility remain core to the strategy.

The broader industry conversation is shifting. Olympic exposure is driving demand, but it’s also highlighting the growing gap between aspiration and affordability. That gap represents both a challenge—and an opportunity.

For PGR, it’s an opportunity to lead differently.

Proud of the teams across the portfolio who continue to prove that delivering great skiing and riding, strong guest satisfaction, and real value are not mutually exclusive.

Pacific Group Resorts is an international collection of geographically diversified resorts. Each property is less than a three hour drive from one or more major metropolitan markets, and all offer onsite lodging, dining, and retail. In addition to offering recreational and relaxation opportunities winter and summer for individuals and families, our resorts focus on providing groups with the facilities and services to make for great events, meetings, and retreats. From wonderful weddings to stimulating sales meetings, each resort is staffed and trained to provide the perfect place to blend the business at hand with the rejuvenation of a vacation.

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