Crest Club, U.S. Ski & Snowboard’s Luxury Hospitality Program Launches Six New All-Access Experiences for 2026-27 Season

U.S. Ski & Snowboard, the national governing body of Olympic and Paralympic ski and snowboard sports in the United States, announced today the expansion of its luxury travel and experience program, The Crest Club, launched in partnership with Horizon Sports & Experiences (HS&E). The global hospitality program offers an experience only U.S. Ski & Snowboard can provide and will host six more unique trips, with unparalleled access to the best skiers and snowboarders in the world.

The Crest Club debuted in the 2024-25 season with an exclusive trip to the St. Moritz World Cup, an Audi FIS Alpine Ski World Cup, Dec. 11-14, 2025, where guests enjoyed an ultra-curated VIP experience at one of the most famous alpine events on the circuit. Now, The Crest Club has expanded its global footprint to include five World Cup events, including three in Europe and two in the U.S.

Complementing its five World Cup experiences next season, The Crest Club calendar also features one distinctive non-World Cup experience that showcases the program’s ability to deliver access beyond traditional competition. In March 2027, guests will be immersed in the legendary Engadin Ski Marathon in St. Moritz, one of the world’s most celebrated cross country ski events, where endurance sport, alpine culture and European society converge across the frozen lakes of the Upper Engadin—alongside current and former U.S. Olympic athletes who bring the race and its traditions to life from the inside. This experience extends The Crest Club beyond the gates of World Cup racing, delivering unparalleled access to iconic ski traditions and terrain few ever experience at this level.

The Crest Club represents more than just a VIP experience – it's a private platform meticulously built to deliver an exclusive, all-access pass to professional athletes, legendary courses and the inner workings of World Cup competition – the highest level in skiing and snowboarding.

“The Crest Club offers a five-star, white-glove experience that cannot be replicated by anyone apart from U.S. Ski & Snowboard, and we are excited to bring the program into its second year,” said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. “The Crest Club is here to stay, and we’re motivated to build off the success of last season and expand the access – across the globe and across different sports.”

“The Crest Club was designed to unlock experiences that even the most passionate fans rarely get to see,” said Chris Weil, co-CEO and founder of Horizon Sports & Experiences. “Expanding the program in 2026-27 allows us to continue building something special alongside U.S. Ski & Snowboard. Together, we are creating unforgettable moments that connect guests more deeply to the athletes, competition and destinations that define the sport.”

Inside The Crest Club, guests receive unparalleled insider access at the FIS World Cup and other exclusive events, with premium race viewing embedded directly alongside the team and athletes. Experiences extend far beyond the finish line, offering rare access to moments before, during and after competition, as well as direct engagement with athletes, coaches and Olympic and Paralympic legends, including Olympic champion Picabo Street. Guests will also have opportunities to ski alongside the best in the world, paired with destination-specific ski and snowboard experiences on iconic courses and terrain, all complemented by Michelin-star dining and private hospitality at each stop.

2026-27 Schedule of The Crest Club Events

Dec. 11-14, 2026: Women’s Stifel Birds of Prey, Beaver Creek, CO // Women's Downhill, Super-G

Dec. 17-21, 2026: FIS Alpine Ski World Cup, St. Moritz, Switzerland // Women’s Super-G, Giant Slalom

Jan. 21-25, 2027: Hahnenkamm World Cup, Kitzbühel, Austria // Men’s Downhill, Super-G, Slalom

Feb. 25-Mar. 1, 2027: FIS Alpine Ski World Cup, Courchevel, France // Men’s Downhill, Super-G

March, 2027: Engadin Ski Marathon, St. Mortiz, Switzerland

March 19-22, 2027: Stifel Sun Valley Finals, Sun Valley, ID // Men’s and Women’s Downhill, Super-G, Giant Slalom, Slalom

THE CREST CLUB EXPERIENCES AVAILABLE FOR 2026-27

Women’s FIS World Cup | Stifel Birds of Prey | Beaver Creek, Colorado

Set beneath the dramatic terrain of Beaver Creek, the Stifel Birds of Prey showcases precision and power on one of North America’s most respected World Cup courses that has traditionally been only skied by men until 2024. 2025 will bring the women back to the famed course, led by athletes such as Sofia Goggia, Emma Aicher, Breezy Johnson and Mikaela Shiffrin, racing in front of her hometown. This trip delivers unparalleled access, with behind-the-scenes insight into team preparation, course strategy and performance in one of the most iconic ski towns in the United States. Off the hill, refined dining and discreet mountain hospitality await. Those seeking to get closer to the competition and the people who shape it will want to secure their place in this unforgettable and otherwise unattainable Crest Club experience.

Women’s FIS World Cup | St. Moritz, Switzerland

St. Moritz is where alpine racing and European society have intersected for more than a century, and The Crest Club places you at the center of that tradition alongside the Stifel U.S. Ski Team women’s alpine team. Hosted on the sunlit slopes of Corviglia, this women’s World Cup unfolds against frozen lakes, grand hotels and a social scene shaped by generations of global influence. Guests enjoy privileged race-day access, direct connections with athletes and team leadership and entry into St. Moritz’s most storied private venues—not to mention its iconic White Carpet slopes. Experience the luxury and opulence of St. Moritz not as a spectator, but from within one of Europe's more iconic mountain towns.

Men’s FIS World Cup | Hahnenkamm | Kitzbühel, Austria

The Hahnenkamm is alpine racing at its most uncompromising, and Kitzbühel is where legends are made in full public view. Through The Crest Club, guests gain rare proximity to the Stifel U.S. Ski Team men’s speed team during the most revered weekend on the World Cup calendar, anchored by the Streif—ski racing’s most demanding course. Beyond race access, The Crest Club will take you through the packed streets of revelers to go behind Kitzbühel’s private doors and into historic race clubs, invitation-only celebrations, black-tie parties and intimate moments with athletes and Olympic icons who define the sport. This is not simply attendance at the Hahnenkamm; it is immersion into the culture, courage and legacy of alpine racing unavailable anywhere else.

Men’s FIS World Cup | Courchevel, France

This Crest Club experience delivers guests directly into alpine racing in one of Europe’s most refined mountain settings. Rising above the storied villages of the Trois Vallées, Courchevel—often called the St. Tropez of snow—sets the tone with its rare concentration of high-end boutiques, discreet glamour and international appeal. Premium race-day positioning, skiing alongside former Olympians, direct engagement with Stifel U.S. Ski Team athletes and private hospitality anchored in Courchevel’s celebrated culinary and chalet culture define the journey. This is alpine racing delivered with discretion, refinement and access beyond any available experience outside of The Crest Club.

Engadin Ski Marathon | St. Moritz, Switzerland

The Engadin Ski Marathon transforms the Upper Engadin valley into the world’s most elegant stage for endurance sport, drawing global tastemakers, elite amateurs and lifelong skiers to race across frozen lakes beneath the sunlit Alps. Guests of The Crest Club will gain privileged access to this legendary event—featuring elite athlete interactions to private hospitality in St. Moritz’s most storied addresses and more. Whether participating in the marathon or observing the spectacle, attendees will experience the Engadin not as a public race weekend, but as a private guest on a singular VIP passage into a Swiss tradition where sport and alpine culture converge in a once-in-a-lifetime experience.

FIS Alpine World Cup Finals, Stifel Sun Valley Finals | Sun Valley, Idaho

Sun Valley holds a singular place in American ski culture, blending pioneering heritage with refined mountain living and the World Cup Finals return the sport to one of its most storied homes. With The Crest Club, guests experience the culmination of the season alongside the Stifel U.S. Ski & Team as Crystal Globes are decided on Bald Mountain’s classic pitches. Days unfold with elevated race access, skiing with local Olympic legends Picabo Street and private gatherings that reflect Sun Valley’s legacy as a retreat for the elite. This is one of the most anticipated World Cups on the 2026-27 calendar for a reason. Join in on closing the chapter of the season, as told from the inside, in a destination that helped shape the sport itself.

Horizon Sports & Experiences (HS&E) provides a unique and complementary combination of sports, experiential marketing, and media capabilities. HS&E has a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential strategy and activation. HS&E is led by co-CEOs David Levy and Chris Weil.

HS&E's ever-growing roster of sports and entertainment partners now encompasses PayPal/Venmo, Paramount+, Proximo Spirits, the NBA, Cognizant, M&T Bank, Unrivaled and World Sevens. Additionally, the agency created and manages its Pickleball Slam franchise, and the Women's Champions Classic, further solidifying HS&E’s position as a premier destination for cutting-edge sports and entertainment solutions.