Schöffel Sport Secures Back-to-Back German Brand Awards

German outdoor apparel stalwart Schöffel Sport has once again taken center stage at the prestigious German Brand Awards, securing a top honor for its multi-season marketing masterclass, the "Consciously Getting Out" campaign.

The recognition comes exactly a year after Schöffel captured the jury's attention for its sweeping brand relaunch, proving the company’s new strategic direction is resonating deeply with both industry experts and consumers.

Excellence in Brand Strategy & Creation

The German Design Council awarded Schöffel the 2026 distinction in the premium category: "Excellence in Brand Strategy and Creation – Brand Communication: Storytelling & Content Marketing."

Rather than relying on flash-in-the-pan marketing, Schöffel's winning campaign is built like an episodic journey, unfolding over several seasons through three distinct thematic chapters:

“The journey begins within you.”

“Discover your inner nature.”

“Nature moves you.”

What the Jury Praised: The expert panel lauded Schöffel’s emotional, socially relevant storytelling. The campaign successfully weaves together technical outdoor experiences with critical contemporary themes like mental health, self-determination, and the deep human need to unplug.

Nature as a Personal Sanctuary

Accepting the award in Berlin, Stefan Ostertag, Chief Marketing Officer and Chief Digital Officer (CMO/CDO) of Schöffel Sport, emphasized that the campaign was designed to be much more than a traditional product showcase.

“Winning the German Brand Award again means a great deal to us," Ostertag said. "‘Consciously getting outdoors’ is not a classic campaign. We want to inspire people to consciously take time outdoors and experience nature again as a personal sanctuary.”

Schöffel Sport Award Snapshot

• Event: German Brand Awards 2026 (Berlin)

• Category: Excellence in Brand Strategy and Creation

• Sub-Category: Brand Communication: Storytelling & Content Marketing

• Winning Campaign: "Consciously Getting Out"

• Executive Team: Stefan Ostertag (CMO/CDO) & Marcel Petermann (Manager Brand & Marketing Communications)

By shifting the narrative focus from extreme athletic performance to personal, mindfulness-driven outdoor connection, Schöffel has successfully carved out a unique and highly awarded positioning in the competitive European sportswear market.