Safilo Completes Acquisition of Spy+ and Serengeti

Safilo Group, the parent company of Smith, has closed its acquisition of the Spy+ and Serengeti eyewear brands from Bollé Brands for $24.6 million, the Italian eyewear maker announced.

Together, Spy+ and Serengeti reportedly generated sales of approximately $39 million in 2025. Safilo financed the deal through its available financial resources.

The closing follows the signing of an initial purchase agreement on May 11. The transaction covers selected Spy+ and Serengeti assets in Europe, along with 100 percent of the shares of two dedicated legal entities operating in the United States and Canada.

According to Safilo, the deal "represents a further step in Safilo's strategy focused on the selective acquisition of brands capable of strengthening the Group's positioning in attractive and high-growth segments," enhancing its portfolio of owned brands, which includes Smith, Carrera, Polaroid and Blenders.

"The closing of this acquisition marks another important step in the execution of our strategy," said Angelo Trocchia, chief executive officer of Safilo Group. "Spy+ and Serengeti are highly complementary to our existing portfolio and fully aligned with our strategic focus on sport and high-quality eyewear."

Trocchia said Spy+, "an authentic and well-established US brand," strengthens Safilo's presence in the sport and outdoor channel alongside Smith and Blenders, supporting "a more effective multi-brand positioning across different price points."

Serengeti, he added, brings "long-standing heritage and best-in-class mineral lens technology," representing "a key opportunity for Safilo in the premium and high-end segment" and expanding the company's presence in high-quality, performance-driven eyewear.

"We expect to unlock both top-line and cost synergies by leveraging our supply chain, global distribution network and D2C capabilities, driving growth and improving operating efficiency over time," Trocchia said.

Safilo's other owned brands include Privé Revaux and Seventh Street. The company also manufactures eyewear under license for Boss, Carolina Herrera, Dsquared2, Etro, Fossil, Hugo, Isabel Marant, Juicy Couture, Kate Spade New York, Kurt Geiger, Levi's, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, Moschino, Pierre Cardin, Ports, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans, Under Armour and Victoria Beckham, and holds the perpetual license for Eyewear by David Beckham.