Research For Heidi Shows Easter Ski bookings surge 76% as search interest hits five-year high

It could be post Winter Olympic fever or it could be the heavy snowfall, but Easter ski bookings are booming. All the data and details are below.

With the Easter school holidays falling two weeks earlier this year and recent heavy snowfall across the Alps, 2026 is shaping up to be a bumper year for Easter ski trips. Current Google Trends and booking data reveal a dramatic spike in demand.

The latest figures from Heidi, the UK’s second-largest ski holiday operator, show Easter ski bookings have jumped 76% year-on-year, which reflects a surge in online UK search interest.

According to current Google Trends data (captured on 23 February 2026*), UK search interest for “easter skiing” is up 144% year-on-year, and has more than tripled for “spring skiing”, which is up 335%. Both terms have reached their highest level in five years, highlighting growing interest in late-season ski breaks:

Italy benefiting from Winter Olympics spotlight

Heidi also reports a shift in Easter destination trends this year, with Italian resorts gaining ground on French favourites - likely a halo effect from the Milan-Cortina 2026 Winter Olympics, which has showcased the Dolomites and other Italian ski areas to UK audiences.

Last Easter, Heidi’s top-selling resorts were largely French favourites, including Avoriaz, Flaine, Val Thorens, and La Plagne. This year, several Italian resorts - including Sauze d’Oulx, Sestriere, and Selva di Val Gardena - have moved into the top sellers list, alongside Kirchberg in Austria.

While classic high-altitude Alpine resorts have traditionally been the safest bet for late-season skiing, recent heavy snowfall has broadened the range of viable destinations, appealing to families and budget-conscious skiers.

Why Easter skiing is growing in popularity

Easter offers several advantages over the February half-term peak, making it ideal for families and beginners:

• Quieter slopes and shorter lift queues

• Longer daylight hours

• Milder, sunnier weather

• Better-value prices

Marcus Blunt, Co-founder at Heidi, comments: “With the Easter holidays falling earlier this year and exceptional recent snowfall across the Alps, we’re set for a strong spring ski season ahead. The surge in Easter bookings reflects this, and there’s increased demand for Italian resorts compared to last year - likely a halo effect from the Winter Olympics spotlight.”

Top Easter family ski deals under £500pp

With five weeks left to book and Heidi’s late-season sale underway, there are great deals available, whether you’re after a full week or a short break:

• Montgenèvre, France - 7 nights, £487pp - Includes 7 nights' self-catering at the 4-star Résidence Club mmv Le Hameau des Airelles, return London Stansted - Turin flights, and airport transfers. Departing Sat 4th April 2026

• Samoëns, France - 7 nights, £434pp - Includes 7 nights' self-catering at Lagrange Vacances Les Fermes de Samoëns, return London Gatwick - Geneva flights, and airport transfers. Departing Sat 4th April 2026

• Sauze d'Oulx, Italy - 5 nights, £489pp - Includes 5 nights at Avalanche - Alpine Boutique Hotel, return London Stansted - Turin flights, and private airport transfers. Departing Sun 5th April 2026

• Avoriaz, France - 4 nights - £474pp - Includes 4 nights self-catering at ski-in/ski-out Résidence Pierre & Vacances Saskia Falaise, return London Gatwick - Geneva flights, and airport transfers. Departing Sun 5th April 2026

• Alpbach, Austria - 4 nights - £412pp - Includes 4 nights at Das GÄSTEHAUS SCHNEIDER am Dorfplatz, return London Luton - Innsbruck flights, and private airport transfers. Departing Tues 7th April 2026

With Heidi you can search 1000s of holidays in seconds and easily book all your extras in one place. That means you can book your flights, accommodation, transfers, lift passes, ski hire and lessons quickly and easily.