PETA Urges UK’s Largest Indoor Ski Resort to Go Vegan

Following reports that the UK’s largest indoor ski resort has received planning permission to open in Merthyr Tydfil, PETA has sent a letter (available here) to Rhydycar West CEO Ali Tyebkhan, urging him to open the resort with fully vegan menus to combat the climate crisis and support local plant farmers. If Tyebkhan agrees to the plant-powered proposal, PETA will provide free vegan cheese fondue for all skiers on the resort’s opening day.

As PETA points out in its letter, ski runs throughout Europe are becoming snowless, and “having meat on the menu is like burning coal: an outdated climate catastrophe.” The International Ski and Snowboard Federation advises “plant-forward catering,” and the United Nations encourages people to eat vegan to combat the worst effects of the climate crisis.

“Instead of serving planet-destroying meat and dairy, Rhydycar West could celebrate Wales’s hard-working plant farmers and delicious, locally produced vegan fare,” says valleys resident and PETA Senior Corporate Projects Manager Dr Carys Bennett. “PETA is urging the ski resort to be a beacon of renewal and hope for Merthyr, Wales and the world, by opening with fully vegan menus.”

Research shows that each person who goes vegan lowers their food-related carbon footprint by up to 75% – making it conceivably the biggest way to reduce one’s negative impact on the planet – and spares nearly 200 animals a year from miserable, short lives and terrifying deaths. PETA’s free vegan starter kit can help those looking to make the switch.

PETA – whose motto reads, in part, that “animals are not ours to eat” – points out that Every Animal Is Someone and offers free Empathy Kits. For more information, please visit PETA.org.uk or follow PETA on X, Facebook, or Instagram.