Heidi Research Shows Ski Trip Package Search Interest Hits Five-Year High As Travellers Seek Stress-Free Holiday Bookings

Google Trends data showing that search interest for “ski trip package” has reached its highest level in five years this January, more than doubling compared with January 2025.

Other ski package-related terms are also climbing sharply year-on-year, reflecting a broader appetite for bundled holidays that simplify the planning of multi-component trips like skiing.

This aligns with increased demand seen by Heidi - the UK’s fastest-growing ski holiday operator - for its super-customisable ski holiday packages.

Ski package search interest on the rise

Analysing Google Trends relative search interest index scores shows strong year-on-year growth across key related terms:

Why packages are gaining popularity

Recent travel behaviour research shows that many UK holidaymakers find parts of the DIY travel booking process stressful:

YouGov’s “Booking Burnout: What Stresses British Travellers in 2025” report found over 70% of holidaymakers find at least one part of the booking process stressful, with airport transfers (44%), flights (42%), and luggage selection (39%) cited as the most stressful tasks.*

The British Airways Travel Trends 2025 report revealed that 43% of UK adults say organising all components of a holiday themselves feels stressful, while more than 50% find all-inclusive or package options appealing because they remove that stress. **

ABTA’s 2025 Holiday Habits report shows package holidays remain the most popular type of holiday, with 54% of respondents booking one. The top three reasons for choosing packages remain consistent: best value (43%), convenience (saves time), and having everything taken care of. ***

Marcus Blunt, Co-Founder of Heidi, comments: “With many travellers seeking to avoid the hassle of organising multiple components like flights, accommodation, transfers, ski passes, equipment and lessons, it’s no surprise that package ski holidays are seeing strong growth.”

How Heidi makes ski holidays stress-free

Heidi’s fully customisable ski packages remove the most stressful elements while allowing travellers to personalise their trips. The website also offers tools to compare dates and prices for the best value. Packages include:

Accommodation, flights, and airport transfers

Optional extras such as ski passes, ski hire, lessons, and luggage selection

Price-match guarantee, 24/7 customer support, and ATOL protection

Blunt adds: "Package holidays offer skiers the best combination of efficiency, value, choice, protection, and peace of mind. With search interest for ski packages peaking, Heidi makes it easier than ever for travellers to book quickly and confidently, stress-free. Customise your trip as if you’re booking it yourself but leave the organisation to us."