BOA TECHNOLOGY INTRODUCES THE NEW H5 DIAL PLATFORM & EXPANDS BOA PerformFit Wrap SOLUTIONS TO ENABLE SNOWBOARDERS TO RIDE WITH GREATER POWER & CONTROL.

BOA Technology is celebrating its 25th anniversary with the rollout of its next-generation H5 dial platform and an expanded integration of its BOA PerformFit Wrap system. The new hardware brings micro-adjustable, multi-directional functionality to snowboard boots for the first time, enabling riders to adjust fit on the fly with unprecedented precision.

Founded in Steamboat, Colorado, in 2001, BOA introduced its first-ever dial-powered snowboard boot to replace traditional lacing systems. Over two and a half decades, the company has expanded into cycling, alpine skiing, trail running, golf, and workwear, dialing in nearly 300 million athletes and workers across more than 80 countries.

"BOA's journey started in Steamboat, Colorado, in 2001, disrupting snowboard boots by delivering superior fit, performance, and an enhanced experience for riders," said Shawn Neville, CEO of BOA Technology. "Twenty-five years later, BOA has now dialed in almost 300 million athletes and workers in over 80 countries, in partnership with leading sports and premium brands globally."

The flagship innovation of the Fall/Winter 2026 release is the H5 dial platform. Borrowed from advancements in cycling and alpine ski categories, the H5 brings multi-directional adjustment to snowboarding. Riders can rotate the dial clockwise or counterclockwise for sub-millimeter tightening or loosening without having to release tension completely.

To streamline adjustments on the slope, the H5 platform incorporates a mirrored user experience. Side-mounted dials rotate forward to tighten, while tongue-mounted dials rotate inward, ensuring consistent operation regardless of placement. Boots configured with dual or triple H5 dials provide independent zonal adjustability across the cuff, instep, and forefoot.

Professional athletes have quickly embraced the tech. "Multi-directional dials are a game-changer for finding a precise fit," said Sage Kotsenburg, 2014 Olympic gold medalist and K2 athlete. "H5 really is the future of snowboard boot tech.

When paired with BOA PerformFit Wrap configurations, H5 supports a more connected snowboard boot fit through precise adjustments across the foot, ankle, and lower leg. BOA PerformFit Wrap uniformly wraps key areas of the boot to lock down the heel, increase midsole connection, and distribute pressure evenly across the cuff and midfoot, delivering a superior fit and proven performance advantages.

Recent BOA Human Performance Fit Lab (HPFL) findings reinforce these advantages, showing that compared to traditional snowboard boot laces, BOA PerformFit Wrap solutions deliver up to 4.5% improved power transfer and up to 9% improved stability and control. Together, these benefits help elite snowboarders create a stronger connection between the rider and their board, enabling quicker energy transfer, sharper responsiveness, and improved edge control across a wide range of terrain and riding styles.

The H5 launch and BOA PerformFit Wrap expansion mark the next chapter in BOA's snowboard story, joining innovations such as independent zonal adjustability, patented Coiler technology, and bayonet and cartridge release functionality. Together with BOA's commitment to world-class quality, durability, performance, and more sustainable product design, these advancements help riders start their day better and finish even stronger.

INTRODUCING THE H5 DIAL PLATFORM - MULTI-DIRECTIONAL, PRECISION FIT

BOA's all-new H5 dial platform provides a micro-adjustable, multi-directional user experience that is engineered for precision fit through instant tightening or loosening on the fly. Featuring an intuitive mirrored interface, patented Coiler technology and a durable low-profile design, H5 ensures effortless operation, and is guaranteed to perform in the toughest conditions. Made from 40% recycled materials.

H5 FEATURES:

• MICRO-ADJUSTABLE & MULTI-DIRECTIONAL: Effortlessly rotate the dial clockwise or counterclockwise to tighten or loosen fit with sub-millimeter precision.

• MIRRORED USER EXPERIENCE: To tighten, H5 dials rotate forward on side mounted locations and inward on tongue-mounted locations. To loosen, rotate in the reverse direction.

• COILER TECHNOLOGY: Increases boot entry speed by quickly taking up lace slack.

• DURABLE IN EXTREME CONDITIONS: The bayonet and cartridge design allows the dial to release under heavy impact to help prevent severe damage. If dislodged, the dial can be quickly reinserted to restore full functionality.

• GUARANTEED FOR LIFE: Trusted by the world's best athletes in the most demanding conditions, the BOA Fit System is covered by The BOA Lifetime Guarantee and is guaranteed for the lifetime of the product in which it is integrated.

SUPERIOR FIT & PROVEN PERFORMANCE ADVANTAGES

The BOA Fit System is the ultimate solution for snowboarders seeking peak performance. Snowboarders start their day better and finish even stronger in BOA.

BOA PerformFit Wrap

• Innovative panel structure that uniformly wraps over the foot, ankle, and lower leg—locking down the heel and increasing midsole connection to deliver a superior fit and scientifically proven performance advantages: improved power transfer, stability, and control.

• UP TO 4.5% IMPROVED POWER TRANSFER* (BOA PerformFit Wrap relative to traditional snowboard boot laces)

• UP TO 9% IMPROVED STABILITY & CONTROL*

• INDEPENDENT ZONAL ADJUSTMENT: Triple Dial setup targeting 1. Cuff, 2. Instep, 3. Forefoot.

• MICRO-ADJUSTABLE: Effortlessly rotate the dial with fast, sub-millimeter adjustments for a dialed in, precision fit.

• UNIFORM: Independent panels wrap over the foot, ankle, and lower leg, evenly distributing pressure to reduce pressure points and improve contact across the shin.

• SECURE: BOA PerformFit Wrap locks in the heel with superior midsole connection.

ATHLETE TESTIMONIALS

• "The BOA Fit System guarantees my boots are dialed for any sort of riding. From hitting 60 foot jumps in the park to big days free riding in the backcountry. Once I am Dialed In, I'm good to go."  ZOI SADOWSKI-SYNNOTT, Burton & BOA Athlete, 2x 2026 Olympic Silver Medalist, Natural Selection 2026 Champion

• "BOA gives me the confidence in my product that allows me to dial in my mindset and focus on the mountain in front of me."  MARK SOLLORS, Burton & BOA Athlete

• "Multi-directional dials are a game-changer for finding a precise fit. H5 really is the future of snowboard boot tech."  SAGE KOTSENBURG, K2 & BOA Athlete

BOA FIT SYSTEM COMPONENTS

• H5 DIAL PLATFORM: BOA's all-new H5 dial platform builds on everything H4 offers, now located in the front and side of the boot. Engineered for precision fit, it delivers a micro-adjustable, multi-directional user experience with instant tightening and loosening on the fly. With an intuitive mirrored interface, patented Coiler technology, and a durable, low-profile design, H5 ensures effortless operation and is guaranteed to perform in the toughest conditions.

• H4 DIAL PLATFORM: The H4 dial platform delivers high power and high capacity, specifically engineered for taller, stiffer applications. Designed to manage the insulation, liners, and multiple layers required in heavy-duty boots, it is ideal for extreme conditions where maximum protection matters most.

• M+2 DIAL PLATFORM: The $M+2$ dial platform, located on the side of the boot, delivers robust strength through a larger dial diameter and single active lace configuration, optimizing performance where it matters most. Engineered for rugged durability, $M+2$ is built for instep or lower-zone placement and integrates seamlessly across footwear applications, delivering precise micro-adjustments in demanding environments.

• LACE: The workhorse of the BOA Fit System, BOA laces are lightweight and built to withstand the harshest environments for effortless performance and reliability.

• LACE GUIDES: Lace guides are BOA's alternative to traditional eyelets, balancing protection and performance. Engineered for smooth, low-friction, even closure for a secure fit while providing added structure and durability.

MEET THE TEAM

• SHAWN NEVILLE — CEO. Shawn Neville is CEO and President of BOA Technology, a global leader in revolutionizing fit and performance in the Snowsports, Athletic, Outdoor, and Workwear industries. He also serves on the boards of Zildjian Percussion, PrimaLoft and the Denver Scholarship Foundation. Shawn started his career at Procter & Gamble and has held senior executive roles at VISA USA, Reebok International, Footaction USA, and Avery Dennison.

• DAVE DICKENSHEETS — CHIEF INNOVATION AND MARKETING OFFICER. Holding an MBA from the University of Colorado Boulder and a degree in Mechanical Engineering, Dave is an experienced product development leader with a background in product innovation, business operations, market research, and manufacturing. At BOA he leads cross-functional product development efforts across global teams, helping improve platform performance, quality, and efficiency across industries. He has also played a key role in major innovation initiatives, including the launch of BOA's Alpine ski solution, the development of multiple platform innovations across categories, and strategic efforts to advance BOA's long-term sustainability roadmap.

• DAN FEENEY, PHD — VP OF PARTNER PRODUCT INNOVATION AND DEVELOPMENT. With a Ph.D. in Neuromechanics from the University of Colorado Boulder and a background as a professional triathlete and D1 runner, Dan brings a unique blend of athletic and scientific expertise to BOA. He leads Partner Product Innovation and Development across global teams, helping turn biomechanical insights into performance-driven products. Throughout his time at BOA, he has played a key role in building and scaling the Human Performance Fit Lab, contributing to six peer-reviewed research papers, and advancing technologies such as BOA's internal BOA PerformFit Wrap.

• KATE HARRISON — DIRECTOR OF HPFL PRODUCT DEVELOPMENT. When she's not participating in sports, Kate studies them. As a researcher with the Human Performance Fit Lab, Kate combines her love for running—she formerly competed for West Virginia University and Team Canada—with her data-driven mindset.

BOA Technology Inc., headquartered in Denver, Colorado, pioneers performance fit solutions through its patented BOA Fit System. Designed to deliver micro-adjustable precision fit, the BOA Fit System is featured in products across snow sports, cycling, trail running, golf, outdoor, athletic footwear, workwear, and performance bracing. Every configuration is engineered to deliver a secure, consistent fit, backed by the BOA Lifetime Guarantee and validated through laboratory testing and athlete-driven research. BOA operates globally with offices in the United States, Europe, and Asia