Stöckli appointed official ski partner of the 2027 world championships

Stöckli is  proud to announce their  role as the “Official Ski Partner of the FIS Alpine World Ski Championships Crans-Montana 2027.” At the heart of this partnership lies not only our racing expertise, but also a clear commitment to supporting young talent in Swiss skiing.

As the only Swiss ski brand competing in the Alpine World Cup, they have long been firmly established in international racing. Athletes such as Marco Odermatt, Alexis Monney and Thomas Tumler represent success at the highest level. At the same time, they are deeply committed to youth development and have been a long-standing partner of the Grand Prix Migros, the world’s largest ski race for children and young people. This combination of elite performance and dedicated grassroots support forms the foundation of the partnership with the home World Championships in 2027.

The partnership was established through an official tender process conducted by Swiss-Ski and the event’s organising committee. The decisive factor was an overall concept that combines Stöckli’s sporting expertise and Swiss heritage with concrete, implementable ideas for the home World Championships. A key element of the partnership is a special edition of the official World Championships ski. Stöckli will develop a limited-edition model, with CHF 400 per pair going directly to Swiss-Ski to support targeted youth development initiatives.

“Having a home World Championships with a Swiss ski brand as an official partner is something truly special. This collaboration brings together our origins, our values and our commitment to taking responsibility for the future of skiing in Switzerland,” says Marc Gläser, CEO of Stöckli Swiss Sports AG.

From the perspective of Swiss-Ski, the partnership also sends a strong signal. “Our collaboration with Stöckli goes far beyond a traditional partnership. The fact that a Swiss brand is not only successful in the World Cup, but also invests in youth development through a concrete initiative, aligns perfectly with our strategy. Especially with a view to the home World Championships in 2027, this commitment is an important contribution to the sustainable development of skiing in Switzerland,” says Daniel Bollinger, Head of World Championships at Swiss-Ski and COO of Crans-Montana 2027.

With its involvement in the World Championships in Crans-Montana, Stöckli underlines its role as a Swiss ski brand that lives high-performance racing while taking responsibility for the future of the sport.