Salomon Partners with High Plains Outdoor Group to Scale Performance Category in South Central U.S.

Salomon has officially appointed High Plains Outdoor Group as its new representative agency for the brand’s Performance category across the South Central United States. The move signals a strategic push to deepen Salomon’s footprint in the region’s growing run and outdoor specialty markets.

The partnership tasks High Plains Outdoor Group with managing a robust portfolio that includes run and outdoor footwear, apparel, bags, and packs. The agency’s territory covers a six-state block: Texas, Arkansas, Oklahoma, Louisiana, Missouri, and Kansas.

A Powerhouse Team for a Growth Region

Led by industry veterans Allen Bishop and Rob Morales, and supported by Katie Roberts and Chris Covey, High Plains Outdoor Group brings a wealth of regional expertise and established retail relationships to the Salomon brand.

For High Plains, the addition of Salomon represents a cornerstone acquisition for their agency portfolio.

"The team at High Plains is thrilled to be representing Salomon," said Allen Bishop, Principal Agent at High Plains Outdoor Group. "Partnering with such an iconic brand elevates our portfolio, enhances our relationships with the retailers that we currently service, and opens the door to new opportunities in multiple channels of distribution."

Bishop noted that the timing is ideal, citing an "incredible amount of excitement and energy" currently surrounding the Salomon brand.

Strategic Alignment

The appointment comes as Salomon continues to see surging interest in its technical trail running gear and "gorpcore"-adjacent outdoor performance wear. By partnering with an agency that has a proven track record in the South Central territory, Salomon aims to better serve its existing retail partners while identifying untapped distribution channels.

John Meadows, Salomon’s U.S. Business Sales Director for the Performance category, highlighted the agency’s ability to do more than just move product.

"They have such a strong reputation and proven track record in the outdoor industry," Meadows said. "Their ability to grow market share while elevating brand storytelling makes them a great addition for Salomon, and we’re confident they will significantly enhance how we serve our outdoor and run specialty partners."

This partnership is effective immediately, as Salomon looks to capitalize on the momentum of its latest seasonal launches across the South Central outdoor community.