Skiline Inspires Like Never Before
16/September/2025
While guests from all over the world have had unforgettable experiences in the mountains, Skiline, together with its customers and destinations, has reached these milestones, sending a clear message: Digital entertainment on the ski slopes is more exciting than ever.
Record numbers that speak for themselves
A look at this season's figures clearly shows how strongly the demand for digital and interactive offerings on the mountain has grown:
- 6 million registered Skiline users – a constantly growing community that experiences winter sports in a new way
- 1 million active users in the season – an impressive growth of +30% compared to the previous season
- 465,000 monthly active users – a 24% increase that underlines daily engagement
- 5.6 million photos & videos produced – on our attractions such as Skimovie, Photopoint and Speedcheck
- 9.9 million app openings – an increase of +29%, which confirms the central role of the Skiline app
4.7 star app rating – consistently top ratings for over 10 years
These milestones demonstrate that the Skiline app is much more than a digital add-on – it is an integral part of modern winter sports.
Skiline products: Experiences that last
Whether it's a ski movie, photo point, speed check, or a day's ski review – Skiline solutions transform a day of skiing into an experience with a lasting impact. Personalized review, instant access to action videos and photos, and seamless integration with the Skiline app make every moment on the slopes even more valuable – for guests and destinations.
What this means
For mountain railways and tourism destinations, this development is a clear invitation to further expand their digital experience offerings and think further with Skiline. With these products – especially "Adventures" – guests can be playfully activated in both winter and summer, thus enjoying your attractions year-round. With appropriate extensions, even existing Skiline attractions can be integrated into a year-round experience offering.
The next level of guest activation
With its new gamification tool "Adventures," Skiline is creating a new kind of entertainment on the mountain. Guests are actively involved and motivated to explore their surroundings – and can earn badges and awards in real time, which can even be redeemed for real-world rewards. A holistic, playful concept enables individual storylines with different levels and interactive tasks – such as collecting elevation gain, visiting attractions, or scanning QR codes at specific locations.
Your advantages with Adventures:
- Targeted guest guidance: Actively guide visitor flows to desired touchpoints (lifts, restaurants, viewpoints or Skiline attractions – photo point, ski movie, speed check, etc.)
- Increased user activity: Guests interact playfully throughout the entire season – level by level
- Increased user numbers: More engagement means more content, more visibility, more users
- Create a brand experience: Your destination becomes part of an interactive adventure that connects emotionally
Alturos Destinations is a key international player whose solutions ensure the perfect planning and implementation of digitalization strategies in tourism.
They focus on building long-term partnerships, driving innovation, and concentrating on first-class customer experiences and dynamic developments. they have been supporting the digital transformation in tourism for more than 20 years.
For more information, visit https://www.alturos.com