X Games Announces Partnership Extension With Pacifico Beer

X Games announced an extension to their partnership with Pacifico Beer as the official beer of X Games California 2023 in Ventura, CA from July 21-23, 2023. Pacifico Beer has been an Official Partner of X Games since 2017, sponsoring both summer and winter events.

At X Games California 2023, Pacifico will be an entitlement sponsor for all Men’s and Women’s Skateboard Vert events, with an expansive presence in X Games event coverage and at X Fest. The brand will also have its signature Airstream on-site for fans to participate in photo opportunities, custom Pacifico & X Games merch, and more across the events grounds.

“We’re excited to continue our longstanding partnership with Pacifico at X Games California this summer,” said Eric Johnson, CCO, X Games. “The Pacificoentitlement of the Men’s and Women’s Skateboard Vert events and on-site presence will provide great exposure for the brand and bring a heightened level of excitement to X Games fans.”

”Pacifico is thrilled to once again be returning as the official beer of X Games,” said Ryan Anderson, Senior Director, Brand Marketing, Pacifico. “The X Games is a perfect fit for the brand as it allows Pacifico to connect with extreme sports athletes and fans alike through one of the biggest events in action sports.”