Powderhorn Mountain Resort Announces Major Capital Investment & New Management

Powderhorn Mountain Resort owners Andy Daly and Ken, Tom, & John Gart of The Gart Companies are strengthening their commitment to the independently owned resort’s success by bringing on ZOMA Capital of Denver as an investment partner and entering into an operating lease with Pacific Group Resorts Inc. (PGRI) from Park City, Utah.

• ZOMA Capital to Invest in Resort’s On-Mountain Experience
• Pacific Group Resorts, Inc. to Manage Powderhorn

Powderhorn is bringing on ZOMA Capital as an equity partner to augment the extensive capital improvements that have been completed since 2011 and further enhance the resort’s summer and winter experience. Specific capital expenditures and details about the improvements will be announced over the course of this winter as plans are finalized. The recent designation of the Grand Mesa as an Opportunity Zone is particularly exciting and may be leveraged for incremental investment dollars as Daly, The Garts and ZOMA Capital seek to continue to support the regional economic vitality of the Grand Valley.

 “This season, Powderhorn introduced the innovative Mission: Affordable season pass program which has been a smashing success, bringing thousands of new customers to Powderhorn for affordable skiing,” said Andy Daly.  To continue this momentum, the resort has entered into a long-term lease with PGRI which will position Powderhorn more effectively for the future.  PGRI also owns and operates Ragged Mountain in New Hampshire, Wisp Resort in Maryland, Wintergreen Resort in Virginia, and Mount Washington Alpine Resort in British Columbia, Canada.

PGRI’s Mission: Affordable season pass program was created to make skiing more affordable for families. Since Powderhorn’s adoption of the 2018-19 Mission: Affordable season pass in spring 2018, the resort has already seen dramatic growth in season passes. Notably, 55 percent of sales have been to new pass holders. In addition to passes, the Mission: Affordable Learn to Ski Free program will be introduced this winter and will provide greatly expanded accessibility for brand-new skiers and snowboarders.

In explaining his company’s appreciation for Powderhorn, Mark K. Fischer, Executive Vice-President of PGRI commented, “We’re quite pleased to help bring this new partnership to fruition and to extend our commitment to the creation of rewarding resort experiences to the Western Slope of Colorado.  The stunning natural environment makes it clear why guests love this region, and we’re honored to be a part of its growth.”  Mr. Fischer explained there is a further PGRI connection to the Colorado ski community noting the President and CEO of PGRI, Vern Greco, is originally from Denver and has deep roots in the region having served in the past as President and CEO of Steamboat Resort and Durango Mountain Resort as well as having been Chairman of Colorado Ski Country.

“Today marks the confluence of several strategic partnerships that will not only support Powderhorn’s long-term success, but will advance the Grand Valley’s determination to drive economic development through outdoor recreation and tourism,” said Robin Brown, Executive Director of the Grand Junction Economic Partnership (GJEP). “It has been a collaborative effort among partners including the Colorado Office of Economic Development.”

The changes and future planned developments at Powderhorn, including the Palisade Plunge mountain biking trail extending 32-miles from Powderhorn to Palisade, position the resort and Grand Mesa for continued growth.  “We are deeply appreciative of the incredible support we’ve experienced since becoming part of the Grand Valley in 2011, and in particular, we want to share our appreciation for Home Loan State Bank who has been a terrific partner in supporting us in this next step of our progress,” said Daly.

Powderhorn received transaction advisory support from Josh Fox with Stout Investment Bank’s Real Estate Lodging and Leisure division.

Powderhorn is nestled deep in the heart of the Grand Mesa on the storied Western Slope of Colorado. For 51 years, Powderhorn has been a scenic, family-friendly resort featuring 1,600 acres of terrain suited to a variety of abilities and preferences. Powderhorn is known for extending exceptional value to each guest, thanks to improvements at the resort and a mountain focused on creating a one-of-a-kind, year-round experience. Visitors choose Western Colorado for its wide-open spaces, distinctive topography and friendly local residents.